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Martech expert unpacks the true cost of messy Customer DataMartech expert unpacks the true cost of messy Customer Data Customer data is the primary need for today's businesses for product personalization. How can this data be structured to derive value? If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum marketers, brands and retailers face every day – and a challenge they are...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Martech Interview with Gregg Holzrichter on Data ManagementMartech Interview with Gregg Holzrichter on Data Management Marketing, by nature, is built on data. How does data assist marketers optimize strategies and deliver personalized content, driving more engagement? In an Martech interview on Data Management, Gregg shares insights on Click-stream analysis, retail data, behavioral models – leveraging data for marketing is driving a golden age...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Martech Interview with JR Sherman on Event MarketingMartech Interview with JR Sherman on Event Marketing JR Sherman highlights in an Martech interview on event marketing trends and why is it critical to prioritize event marketing in your martech stack. The level of customer commitment to engage in virtual or in-person content for hours or days offers unique insights into content preferences and purchasing cycles. RainFocus is an experiential...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Martech Interview with Laura Haines on eCommerce in MetaverseMartech Interview with Laura Haines on eCommerce in Metaverse Laura Haines shares insights in an Martech interview on eCommerce in Metaverse and strategies that brands and marketers have to integrate to take advantage of an ecommerce industry in the Metaverse and NFT era. Laura Haines, the Chief Product Officer of Amaze, a mobile ecommerce design platform. To take advantage of social...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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MarTech Interview with Matt Swalley on AI in advertisingMarTech Interview with Matt Swalley on AI in advertising Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to each ad platform’s...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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MarTech Interview with Paul Brenner on Location TargetingMarTech Interview with Paul Brenner on Location Targeting An AOOH solution provides several unique benefits and acts as a touchpoint along the buyer’s journey. But is it the future of retail? In an Martech interview on Location Targeting & the importance of location targeting comes down to the point of sale. Customers hearing ads while shopping in-store have immediate access to...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Martech Interview with Xun Wang on Technology InnovationMartech Interview with Xun Wang on Technology Innovation Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We are no longer constrained by only using small...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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MarTech Interview with Zach Cutler on PR Technology SolutionsMarTech Interview with Zach Cutler on PR Technology Solutions Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutions that Propel offers and gives a sneak peek into their recent developments. They will continue to work day and night to be the innovation leader in PR technology, rolling out features that are years ahead of the competitors,...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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MarTech SEO Agency and Its Role in Customer JourneysIn today’s fast-paced digital landscape, businesses increasingly rely on marketing technology (MarTech) to improve their online presence and connect with customers more effectively. One critical component of this approach is Search Engine Optimization (SEO), which has evolved far beyond simply ranking websites on search engines. A MarTech SEO agency specializes in blending innovative...0 التعليقات 0 المشاركات 424 مشاهدة 0 معاينة
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3 Ideas for Building a Better Loyalty Program3 Ideas for Building a Better Loyalty Program Building a better loyalty program is a goal that every organization should establish. How can businesses create and supercharge loyalty programs? Whether you have an existing program or are looking to create one. There’s no one place where customers expect personalized and real-time engagement more than Ideas for building loyalty...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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3 Shifts Advanced Marketers are making3 Shifts Advanced Marketers are making Marketing is changing, and marketers need to stay ahead of the curve to retain customers and attract new ones. How can marketers advanced marketing strategies? Marketing is constantly changing, and marketers need to stay ahead of the curve if they want to retain existing customers and attract new ones. With an ever-moving target and escalating...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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5 Ways to Use Marketing Technology to Improve Your Business5 Ways to Use Marketing Technology to Improve Your Business Marketing technology is accelerating the growth of all kinds and sizes of businesses drastically. Discover 5 ways to use Marketing Technology to improve your business! You want to skyrocket your marketing strategy in the most efficient way possible, but you don’t have the time or resources to do everything at a high level....0 التعليقات 0 المشاركات 3كيلو بايت مشاهدة 0 معاينة
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6 Sales Pipeline Metrics Every Business Should Track6 Sales Pipeline Metrics Every Business Should Track Measuring your company’s pipeline metrics will help you track how well your teams perform. Which metrics can organizations rely on to track business success? Your business’ sales pipeline metrics shows every stage of the customer acquisition process – from when your customers are leads to when they become your repeat...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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A B2B marketer’s Guide to Webinar MarketingA B2B marketer’s Guide to Webinar Marketing No better marketing technique demonstrates your expertise & thought leadership and generates quality leads for all funnel stages than webinars. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged. This blog post will be your go-to B2B marketer’s...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Audience Data and Its Importance in B2B MarketingAudience Data and Its Importance in B2B Marketing Discover how collecting and analyzing audience data can help you create more effective and personalized marketing campaigns in B2B! Before the discovery of audience data, B2B marketing companies were shooting in the dark, hoping to hit their target audience with the right message at the right time. In this article, we’ll take a deep dive...0 التعليقات 0 المشاركات 3كيلو بايت مشاهدة 0 معاينة
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B2B Email Marketing 101B2B Email Marketing 101 If you’re in the B2B space, you must already understand how important B2B email marketing 101 is, but why isn’t it working out for most marketers? As email marketers and copywriters, you want to craft emails that people love to read. It’s time to harness the power of email, and this blog post will help you achieve that! You can’t create...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Best Video Advertising Trends for 2023Best Video Advertising Trends for 2023 Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Certainty of outcomes – Only goal that matters for marketersCertainty of outcomes – Only goal that matters for marketers Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty? As we face a future of continued economic uncertainty, In this article I will outline some high-level ways to make those crucial steps towards achieving certainty of outcomes...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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Creating successful campaign with the help of DSPCreating successful campaign with the help of DSP Programmatic advertising consists of buying and selling digital ad space. How can you create a successful campaign with the help of demand-side platform? We all have struggled with creating the first successful and profitable campaigns as advertisers, getting over many obstacles before reaching a successful and profitable one. Dive into...0 التعليقات 0 المشاركات 2كيلو بايت مشاهدة 0 معاينة
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