3 Shifts Advanced Marketers are making

Marketing is changing, and marketers need to stay ahead of the curve to retain customers and attract new ones. How can marketers advanced marketing strategies? Marketing is constantly changing, and marketers need to stay ahead of the curve if they want to retain existing customers and attract new ones. With an ever-moving target and escalating expectations from consumers, marketers who want to really break through must take new approaches and put data to use in new ways to create the kinds of customer experiences that offer greater value to both the customer and the brand.

According to McKinsey, the retail industry experienced the equivalent of 10 years of growth in digital penetration over a period of months early in the pandemic. That surge, however, has left many marketers behind the curve, especially in how they are using data. Cordial looked at the state of customer engagement in our latest study and identified opportunities for marketers to improve their approach to cross-channel marketing with a more data-driven approach. Consider these three ways to advance your marketing by putting data at the heart of your customer engagement strategy.

Introduce more 1:1 triggers - Today’s marketers know how critical email, SMS, and increasingly, mobile apps engagement are to developing customer relationships. Still, it’s not enough to simply send one-size-fits-most, general messages. Using triggered messages as part of your cross-channel marketing ensures a personalized message gets your customer’s attention at just the right moment. Marketers who expand their use of triggers see, on average, a 43% increase in AOV.

Level up with more advanced data models - Engaging customers with triggered messages is only the first step. Many companies are still using outdated data models that cannot address engagement opportunities with the granularity and speed they demand. Marketers who use more data attributes and advanced data models, on the other hand, drive outsized results.

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