Brand strategy for the Red Sea Project

The Red Sea Project is the world’s most ambitious and exciting tourism and hospitality project: a luxury destination created around one of the world’s hidden natural treasures.
The Red Sea Project will be an exquisite sanctuary offering indulgent experiences, seamlessly customized to the unique needs of each visitor. The site encompasses an archipelago of more than 90 pristine islands, miles of sweeping desert and dramatic landscapes that include volcanoes, and canyons.
Brand strategy for the Red Sea Project The Red Sea Project is the world’s most ambitious and exciting tourism and hospitality project: a luxury destination created around one of the world’s hidden natural treasures. The Red Sea Project will be an exquisite sanctuary offering indulgent experiences, seamlessly customized to the unique needs of each visitor. The site encompasses an archipelago of more than 90 pristine islands, miles of sweeping desert and dramatic landscapes that include volcanoes, and canyons.
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