Putting Lasting Results First Aspiro

Brand Creation for Management Consultancy

Context
Aspiro is new business transformation management consultancy dedicated to the financial services industry.

Aspiro helps ambitious companies transform, grow and thrive in the regional and global marketplace by tackling their most challenging projects and building new capabilities.

Ambition
Our brief was to develop an entirely new brand visual and verbal identity system, including: brand strategy and brand positioning, brand verbal identity including brand name, digital assets such as the design and implementation of a new website and brand guardianship tools such as brand guidelines and lastly support towards market entry and launch.

Action
We based our work on a comprehensive competitive strategic and creative review, a market situational analysis, combined with insights gleaned from management interviews. This resulted in the development of a defendable strategic platform and proposition which is whether clients are looking to manage growth, reduce costs or improve operational effectiveness Aspiro’s practitioner-led approach always puts lasting results first.

Results
“We are delighted with the strategic and creative partnership with the Aeron team; they enthusiastically and confidently helped shape a unifying brand purpose, created a compelling visual identity system and developed an engaging with new mobile site. We are really pleased with our new brand identity. Thank you team Aeron for going above and beyond, we really enjoyed working with you”. Karim Beg, Partner, Aspiro

About Aeron
We are a London brand design agency that helps ambitious businesses thrive in today’s market place through our specialism in brand strategy, brand design, digital marketing and business transformation.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Based on fundamental insights, our London brand consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

Enhanced Brand Visual & Verbal Identity for SAMI

Context
Saudi Arabian Military Industries (SAMI) https://sami.com.sa/en is a defense industry company, launched in May 2017 to act as a sustainable platform to provide world-class defense products and services to the Kingdom of Saudi Arabia and its allies.

Ambition
SAMI’s vision is to be among the top 25 defense industries ‎companies around the world by 2030, by developing world-class defense products and services as well as achieving self–sufficiency in Saudi defense industries through the development of cutting-edge technologies and harnessing he best national talents.

Action
Our task was to refresh the existing brand identity with a compelling visual and verbal brand identity system and create a coherent set of brand guidelines, which would make marketing and communications more consistent, efficient and effective.

Results
Our London Branding Agency creative work focussed on developing an invigorated visual and verbal identity system which would act as a platform to present the refreshed organisation on the international stage. Our work led into a wider piece of strategic brand architecture work to develop structure which will align business and brand goals by defining clear roles, relationships and investment priorities among portfolio brands.

About Aeron
We are Aeron, a London branding agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, as a London brand consultancy we are experts in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.
With a reputation for linking brand strategy and innovative design with clear financial outcomes, as a London Creative Design Agency we combine intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth. Know more https://aeronbranding.com/enhanced-brand-visual-verbal-identity-for-sami/

Change that Counts Gate One
Context
Gate One is a specialist management consultancy, solely focused on the acceleration of successful digital and business change through smart, well-defined and executed portfolio, programme and project delivery.
Ambition
Gate One provide small, highly experienced and innovative teams embedded seamlessly alongside their clients’ teams, who get to the crux of problems quickly, shaping intelligent solutions and delivering lasting transformation results which can be felt across the organisation.
Aeron were tasked with supporting Gate One with their next chapter of their growth with the development of a clear brand positioning, a defendable proposition and a refreshed compelling verbal and visual identity system.
Action
We helped define Gates One’s purpose as co-piloting the reinvention of some of the world’s most interesting and influential organisations: whilst positioning the business as a collective of ex-big firm consultants, unified by a simple ideal – more meaningful business transformation, delivered as consulting should be.
The ‘Ripple’ icon graphically brings to life the force multiplying ripple effect which Gate One believe is at the heart of every successful business transformation. It speaks to the journey, in partnership with Gate One’s clients, to deliver change that counts. It encapsulates Gate One’s DNA, which is a blend; a combination of founders’ mentality, tempered with humility and a brilliant team spirit – which means Gate One genuinely relish taking complex situations apart, and designing something better. The colours reflect the care, passion, loyalty, humanity, empathy, warmth, approachability and dynamism Gate One hold true to their core.
Result
The new brand was launched in October 2017, commencing with an internal engagement programme supported by the provision of assets and tools to effect a seamless transition to the new brand from templates, brochures, stationery and digital asset design direction. The brand has now been implemented with an integrated external communications and marketing programme in conjunction with a next generation mobile and desktop website and digital assets.
About Aeron
We are Aeron, a London brand packaging design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.
With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Concept & Packaging Design Al Ain Zero Water Brand
Context
Al Ain water is the UAE’s leading water brand.
Ambition
Since we refreshed the brand and created the range we have supported Al Ain water with a series of new product development initiatives including the creation of Al Ain Zero which is the only Ph-neutral, sodium-free regulatory-approved water produced in the UAE.
About Aeron
We are Aeron, a London brand packaging design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.
Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.
With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Brand strategy for the Red Sea Project

The Red Sea Project is the world’s most ambitious and exciting tourism and hospitality project: a luxury destination created around one of the world’s hidden natural treasures.
The Red Sea Project will be an exquisite sanctuary offering indulgent experiences, seamlessly customized to the unique needs of each visitor. The site encompasses an archipelago of more than 90 pristine islands, miles of sweeping desert and dramatic landscapes that include volcanoes, and canyons.

Concept & Packaging Design Al Ain Plus Water Brand

Context

Al Ain water is the UAE’s leading water brand.

Ambition

Since we refreshed the brand identity and created the new packaging range we have supported Al Ain water with a series of new product development initiatives including the creation of Al Ain Zero – which is the only Ph-neutral, sodium-free regulatory-approved water produced in the UAE, and most recently Al Ain Plus.
Our brief was to create a new packaging design system for Al Ain Plus Vitamin D 500 ml – which provides hydration and contains 50 IU of Vitamin D .

About Aeron
We are Aeron, a London brand packaging design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.