At 100% PURE™ we believe that strong, healthy hair is best achieved through vitamins, minerals and ingredients found in nature, not petrochemicals, parabens and artificial ingredients used in conventional hair care and beauty products. If you’re on a mission to find natural hair products like lightweight serums and rich, nourishing argan oils, 100% PURE™ has the natural hair treatment products you want to improve the look and feel of your hair. And since our products are cruelty free, you’ll feel good knowing you’re supporting a brand that shares your ethical beliefs. Oils Similar to the needs of our skin, we need oil to have healthy, strong strands. Oil lubricates the outer cuticle and strengthens the inner core by providing moisture to help keep the bonds strong. Hair oil’s a beauty multi-tasker to keep it healthy, strong, and smooth – plus it’s versatile in these ways. Used in beauty routines around the world, vegan Argan oil is the simple yet effective natural hair treatment and beauty product to help keep your skin looking young. A rich blend of antioxidants like Vitamin E, carotenes, essential fatty acids and phenols work to nourish your hair and skin while minimizing the effects of sun damage and aging. Lightweight and fast-absorbing Marula oil is rich in vitamins and omega fatty acids to replenish dry or damaged hair. This cold-pressed oil helps smooth frizziness, enhances hair elasticity, and keeps strands hydrated and well-nourished. Deeply hydrating rosehip oil is rich in vitamins and omega fatty acids to deeply replenish thirsty skin and hair. This cold-pressed oil offers maximum potency to effectively target fine lines, loss of elasticity, and uneven skin tone. The essential fatty acids in rosehip oil renew the hair follicle to encourage healthy, lustrous growth. Serums A natural hair serum can pack some serious strengthening power, without using harmful chemicals. Pro-vitamin B5 (also known as panthenol) in the Pro-Vitamin B5 Smoothing Hair Serum strengthens the hair follicle, meaning healthier hair growth. It also means less dandruff, thanks to its humectant (moisture attracting) properties. Purify and revive your scalp with the invigorating Rosemary serum that stimulates hair growth from active and inactive hair follicles for visibly increased fullness and banish frizz and flyaways with the hydrating, yet lightweight Multi-Vitamin Healthy Hair De-Frizz Serum fortified with nourishing Vitamin E and other hair and scalp beneficial vitamins to repair and protect. Achieving a clean, cruelty-free hair routine is easy with 100% PURE™ selection of natural hair treatments and hair repair products. Using our natural hair treatments in addition to healthy scalp shampoo and natural hair conditioners can bring gentle relief to your dry, itchy scalp when, and where you need it most. SHOP OUR GREAT SELECTION OF NATURAL HAIR AND BEAUTY PRODUCTS AND FEEL GOOD KNOWING YOU’VE HELPED ANIMALS IN NEED. Read More Related blog post: Healthy Scalp, Gorgeous Hair: Nurturing Your Hair from the Roots