Contour and highlight with makeup for your particular face shape

Give your skin the hydrated, youthful glow you want (and the clean, fresh surface your natural makeup needs) with a natural toner from 100% PURE™. Not only will our natural toner help quench your skin’s thirst, but sweep away dirt, and debris, and prep your skin for your most flawless face makeup application ever. At 100% PURE™, you’ll find natural skin care products like face cleansers and natural moisturizers specially formulated to help you on your skincare mission, no matter if you’ve got oily, dry, sensitive, aging, or combination skin. SHOP OUR NATURAL TONERS TODAY! What Is Toner, Anyway? Toner is a water-like skin care product used after your natural face cleanser and exfoliator to clear any leftover dirt or debris from your skin’s surface. Toners have long been essential in Korean skin care routines, helping to restore hydration and pH balance to the skin for a smooth and refreshed complexion. In fact, toners can even help reduce the chance of angry ingrown hairs appearing after a wax or pluck by wiping away any bacteria or debris within the pores. While many of today’s conventional toners contain dehydrating alcohols and irritating chemicals, 100% PURE™ natural toners are made of hydrating humectants and plant gels to help restore and preserve hydration to your skin. For this reason, we can offer natural toner for oily skin and natural toner for dry skin to best help you achieve your skincare goals. Wondering how to choose a natural toner for your skin type? Read on! The Best Natural Toner for Oily, Acne Prone Skin Tea Tree & Willow Clarifying Astringent - Rosemary, parsley, witch hazel, and tea tree oil give this toner potent skin-balancing power for a soothed, softened complexion. This antibacterial, anti-inflammatory blend helps to purify pores, balance oily skin, kill acne-causing bacteria, and soothe inflamed, sensitive skin. The Best Natural Toner for Dry, Sensitive Skin The Restorative Sea Culture Hydrating Toner is the tall glass of water your dry, thirsty skin is begging you for. With ultra-hydrating, vitamin-packed organic ingredients like sea kelp, algae, chia seeds, and hyaluronic acid, this toner helps give your skin the mega boost of hydration it wants to strengthen, plump, and protect your skin. The Best Natural Toner for Dull, Aging, Hyperpigmented Skin Take your anti-aging skincare routine to the next level with 100% PURE™ Organic Fermented Rice Water Toner. Made with skin-lightening white burberry, melanin-regulating Sake, and fine line-fighting Niacinamide, your skin will look more supple, your complexion more even, and your skin looking more youthful than ever. Follow up with our potent natural anti-aging products like a serum, eye crea, and moisturizer for the gorgeous, glowing complexion you’ve always wanted. Read More Related blog post: How to Choose a Face Toner

100% PURE™ Natural Hair Products There’s one thing we know for sure, if your hair products aren’t working, you’re going to know about it. And chances are, you know what we’re talking about; a dry and itchy scalp, pesky split ends, lackluster shine and volume that packed up and left a long time ago. Conventional hair products are likely the culprit of your long strand of bad hair days. But we’re here to end all that. You see at 100% PURE™, we know that the first step on the path to happy, health hair is using natural hair products and methods that actually work, rather than harsh chemicals, preservatives and fragrances that make things worse. With us, you’ll never have to worry about stripping chemicals, moisture-sucking silicones or scalp-agitating products. Instead, you’ll enjoy hair repair products and natural hair treatments made with purposefully picked natural ingredients, ultra-moisturizing oils and nutrient packed vitamins and minerals to give your hair and scalp the love and lasting nourishment they deserve. Natural Shampoo & Conditioner In addition to using natural shampoo and natural hair conditioner to rejuvenate your scalp and bring life back to your hair, there are a few other tricks you should have tucked away in your shower cap. For starters, avoid washing your hair with hot water. Not only will it burn your scalp, but deplete your hair’s natural moisture, no bueno. 100% PURE™ natural hair products include moisture-rich shampoo and conditioners like Moisture Drench Shampoo and Conditioner to restore your hair’s moisture. If your scalp is in need of some love, our Burdock & Neem Healthy Scalp Shampoo has been named from clean beauty boxes and health/lifestyle magazines a recommended natural hair product for scalp treatment and buildup. Ok, so maybe your hair’s moisture is fine but you’re on the hunt for natural hair products to bring to life the voluminous, luscious locks you once had. To that we say, take your pick! Morning shower-people will love our Kelp & Mint Volumizing Shampoo and Conditioner, with its invigorating blend of peppermint essential oils nutrient rich sea kelp and moisturizing power of provitamin B5. Restore bounce, shine and luster while washing away dulling residues with our Glossing Shampoo and Conditioner. If years of color, heat and tight hair buns have left your hair feeling dry and damaged, 100% PURE™ has a list of natural hair products for you to consider. Take for example our deeply restorative Repair Shampoo and Conditioner, or the hair-growth stimulating power of our Grow More Shampoo and Conditioner. Supplement your hair care efforts with nutrient-dense Argan Oil, or ultra-lightweight Pro-Vitamin B5 Smoothing Hair Serum. No matter what kind of love your hair needs, 100% PURE™ has the cruelty-free natural hair products, shampoos and conditioners that are safe for colored hair, natural hair, any hair. When you shop with 100% PURE™ you’re not only giving yourself the love you deserve, but helping us support global non-profits in the fight against animal cruelty, and we think that’s pretty great. SHOP NATURAL HAIR PRODUCTS TODAY TO BEGIN YOUR JOURNEY TOWARD A CLEAN, HEALTHY HAIRCARE ROUTINE YOU CAN FEEL GOOD ABOUT. Read More Related blog post: Why We Say YES to Natural Hair Care Products

Argan oil is naturally rich in vitamin E, phenols, carotenes, squalane and essential fatty acids to deeply moisturize, nourish, and soften. All natural and cruelty-free argan oil's restorative nutrients are beneficial for application all over the body, including face, around the eyes, décolleté, hands, and even your hair.

We’ve been around the block, and in our travels, we’ve learned a thing or two about why pure and natural ingredients make all the difference in the hair repair products we use daily. Rather than use harsh stripping chemicals, preservatives, and agitating fragrances that just make things worse, we formulate our natural hair products with hand-picked natural ingredients, ultra-moisturizing oils, and nutrient-dense minerals and vitamins to give your beautiful head of hair the love and nourishment it craves. Here, you’ll find the perfect natural hair care products for your hair type. Natural Shampoos Rejuvenate your scalp and bring life back to your hair with healthy scalp shampoos and natural hair conditioners made from the hands of Mother Earth herself. And while you’re at it, be sure you’re not washing your hair with hot water. Not only will it burn your scalp, but deplete your hair’s natural moisture, and that’s not good. Dry, brittle hair thirsts for the moisture-rich, hydrating power of 100% PURE™ Moisture Drench Shampoo to soothe, moisturize, and restore your hair to its former glory. If your dry, itchy scalp needs some love Burdock & Neem Healthy Scalp Shampoo can help. Not only has it been named from clean beauty boxes and health/lifestyle magazines as a recommended natural hair product for scalp treatment and buildup, but just like the rest of our all-natural and organic shampoos, it's safe to use on colored hair. If you’re looking to add a little pep to your fine hair’s step and restore luminous shine our Kelp & Mint Volumizing Shampoo is your knight in shiny armour, thanks to an invigorating blend of peppermint essential oils, nutrient-rich sea kelp, and provitamin B5. Restore bounce and shine to dull and dingy hair with the help of key ingredients avocado butter, seaweed collaged, and apple cider vinegar found in our Glossing Shampoo. Have years of coloring, curling irons and tight elastics left your hair feeling less than glamorous? If so, 100% PURE™ has a great selection of all-natural, organic, and cruelty-free shampoos for you to consider. The deeply restorative Repair Shampoo or the hair-growth stimulating power of our Grow More Shampoo are both worthy contenders for over-processed and thinning hair. If oily or greasy hair is a common occurrence these days, our Yuzu and Pomelo Glossing Shampoo can help restore the right balance of hydration, cleansing, and shine to your locks. You didn’t think your natural hair care routine stopped at natural shampoos and conditioners, did you? Give your hair the extra support it needs all year long with a nutrient-dense organic Argan Oil or ultra-lightweight Pro-Vitamin B5 Smoothing Hair Serum and enhance your hair health and growth with the Rosemary Grow Serum SHOP 100% PURE™ ALL NATURAL, ORGANIC, CRUELTY-FREE AND GLUTEN-FREE SHAMPOOS TODAY FOR A CLEAN HAIR CARE ROUTINE THAT SMELLS AND FEELS AS GOOD AS IT LOOKS. Read More Related blog post: Unlock Your Hair's Potential: Find the Best Natural Shampoo for Every Hair Type

What's a stippling blush, and what does it do? This mysteriou

Give your skin the illuminating glow it deserves with 100% PURE™ natural skin lightening and brightening products. As with all of our natural skincare products, our natural skin brightening brigade will help cleanse and detoxify your skin while replenishing it with the essential vitamins and nutrients it needs to glow. Your fresh, luminous skin will radiate through your natural makeup application, or glow all on its own for that gorgeous “au naturel” look you’ve always dreamed of. Brightening Products Our Vitamin C Serum is a powerhouse of skin illumination. Infused with the richness of vitamin C, it works tirelessly to brighten and firm your skin. This serum is perfect for evening out skin tone and reducing the appearance of dark spots and sun damage, giving you a naturally vibrant glow. Exfoliate your way to brighter skin with our Acai Pulp Facial Scrub. Packed with the goodness of acai berries, this scrub gently removes dead skin cells, revealing a smoother, more radiant complexion. It's ideal for refreshing your skin and preparing it for the benefits of our brightening treatments. The Brightening Serum is a must-have in your skin radiance regimen. Formulated with a blend of natural ingredients, it targets dullness and uneven skin tone, leaving your skin looking visibly brighter and more youthful. Our Fermented Rice Water Toner is a unique addition to your skincare routine. Known for its skin-brightening properties, fermented rice water helps to improve skin clarity and texture, enhancing your skin's natural luminosity. To complement your daytime routine, our Multi-Vitamin + Antioxidants Potent PM Serum works overnight to rejuvenate your skin. Rich in vitamins and antioxidants, it repairs, nourishes, and brightens your skin as you sleep, ensuring you wake up to a refreshed and radiant complexion. Do you know what pairs wonderfully with bright, luminous skin? Gorgeous makeup. And the 100% PURE™ lineup of face makeup and eye makeup is what dreams are made of. From silky-smooth natural foundations and eyebrow makeup to dreamy eye creams designed to revitalize your eyes, you’ll find everything you need for your best skin ever at 100% PURE™. Read More Related blog post The Surprising Skin Care Benefits of Sake

At 100% PURE, we are committed to formulating cruelty-free and na

Argan oil is naturally rich in vitamin E, phenols, carotenes, squalane and essential fatty acids to deeply moisturize, nourish, and soften. All natural and cruelty-free argan oil's restorative nutrients are beneficial for application all over the body, including face, around the eyes, décolleté, hands, and even your hair.

We’ve been around the block, and in our travels, we’ve learned a thing or two about why pure and natural ingredients make all the difference in the hair repair products we use daily. Rather than use harsh stripping chemicals, preservatives, and agitating fragrances that just make things worse, we formulate our natural hair products with hand-picked natural ingredients, ultra-moisturizing oils, and nutrient-dense minerals and vitamins to give your beautiful head of hair the love and nourishment it craves. Here, you’ll find the perfect natural hair care products for your hair type. Natural Shampoos Rejuvenate your scalp and bring life back to your hair with healthy scalp shampoos and natural hair conditioners made from the hands of Mother Earth herself. And while you’re at it, be sure you’re not washing your hair with hot water. Not only will it burn your scalp, but deplete your hair’s natural moisture, and that’s not good. Dry, brittle hair thirsts for the moisture-rich, hydrating power of 100% PURE™ Moisture Drench Shampoo to soothe, moisturize, and restore your hair to its former glory. If your dry, itchy scalp needs some love Burdock & Neem Healthy Scalp Shampoo can help. Not only has it been named from clean beauty boxes and health/lifestyle magazines as a recommended natural hair product for scalp treatment and buildup, but just like the rest of our all-natural and organic shampoos, it's safe to use on colored hair. If you’re looking to add a little pep to your fine hair’s step and restore luminous shine our Kelp & Mint Volumizing Shampoo is your knight in shiny armour, thanks to an invigorating blend of peppermint essential oils, nutrient-rich sea kelp, and provitamin B5. Restore bounce and shine to dull and dingy hair with the help of key ingredients avocado butter, seaweed collaged, and apple cider vinegar found in our Glossing Shampoo. Have years of coloring, curling irons and tight elastics left your hair feeling less than glamorous? If so, 100% PURE™ has a great selection of all-natural, organic, and cruelty-free shampoos for you to consider. The deeply restorative Repair Shampoo or the hair-growth stimulating power of our Grow More Shampoo are both worthy contenders for over-processed and thinning hair. If oily or greasy hair is a common occurrence these days, our Yuzu and Pomelo Glossing Shampoo can help restore the right balance of hydration, cleansing, and shine to your locks. You didn’t think your natural hair care routine stopped at natural shampoos and conditioners, did you? Give your hair the extra support it needs all year long with a nutrient-dense organic Argan Oil or ultra-lightweight Pro-Vitamin B5 Smoothing Hair Serum and enhance your hair health and growth with the Rosemary Grow Serum SHOP 100% PURE™ ALL NATURAL, ORGANIC, CRUELTY-FREE AND GLUTEN-FREE SHAMPOOS TODAY FOR A CLEAN HAIR CARE ROUTINE THAT SMELLS AND FEELS AS GOOD AS IT LOOKS. Read More Related blog post: Unlock Your Hair's Potential: Find the Best Natural Shampoo for Every Hair Type