There's no shame in needing a refresher on BB cream – or even

Lightens Dark Spots + Evens Skin Tone An effective serum for visibly reducing dark spots and age spots, without the use of chemical lighteners or bleaching agents. Evens skin tone with highly effective, safe and natural ingredients like sake, matsutake mushroom, lime, and papaya. This all natural dark spot remover includes hydrating aloe juice and moisturizing, restorative rosehip oil.

Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. **Results of an independent clinical 4 week study GOOD BYE, PUFFY EYES! 83% saw immediate reduction of puffiness 97% saw reduction of puffiness with continued use SAY "NO" TO DARK CIRCLES 73% saw an immediate reduction of dark circles 87% saw reduction of dark circles with continued use 87% say they look more 'awake, rested, and refreshed' SAY "YES" TO MORE YOUTHFUL LOOKING EYES 80% say that it instantly helped reduce the look of lines and wrinkles around the eye area 97% say skin around their eyes was softer and smoother 93% say it reduced the appearance of fine lines and wrinkles with continued use 100% say it improved skin hydration and moisture 93% say it improved skin firmness/elasticity

We’ve been around the block, and in our travels, we’ve learned a thing or two about why pure and natural ingredients make all the difference in the hair repair products we use daily. Rather than use harsh stripping chemicals, preservatives, and agitating fragrances that just make things worse, we formulate our natural hair products with hand-picked natural ingredients, ultra-moisturizing oils, and nutrient-dense minerals and vitamins to give your beautiful head of hair the love and nourishment it craves. Here, you’ll find the perfect natural hair care products for your hair type. Natural Shampoos Rejuvenate your scalp and bring life back to your hair with healthy scalp shampoos and natural hair conditioners made from the hands of Mother Earth herself. And while you’re at it, be sure you’re not washing your hair with hot water. Not only will it burn your scalp, but deplete your hair’s natural moisture, and that’s not good. Dry, brittle hair thirsts for the moisture-rich, hydrating power of 100% PURE™ Moisture Drench Shampoo to soothe, moisturize, and restore your hair to its former glory. If your dry, itchy scalp needs some love Burdock & Neem Healthy Scalp Shampoo can help. Not only has it been named from clean beauty boxes and health/lifestyle magazines as a recommended natural hair product for scalp treatment and buildup, but just like the rest of our all-natural and organic shampoos, it's safe to use on colored hair. If you’re looking to add a little pep to your fine hair’s step and restore luminous shine our Kelp & Mint Volumizing Shampoo is your knight in shiny armour, thanks to an invigorating blend of peppermint essential oils, nutrient-rich sea kelp, and provitamin B5. Restore bounce and shine to dull and dingy hair with the help of key ingredients avocado butter, seaweed collaged, and apple cider vinegar found in our Glossing Shampoo. Have years of coloring, curling irons and tight elastics left your hair feeling less than glamorous? If so, 100% PURE™ has a great selection of all-natural, organic, and cruelty-free shampoos for you to consider. The deeply restorative Repair Shampoo or the hair-growth stimulating power of our Grow More Shampoo are both worthy contenders for over-processed and thinning hair. If oily or greasy hair is a common occurrence these days, our Yuzu and Pomelo Glossing Shampoo can help restore the right balance of hydration, cleansing, and shine to your locks. You didn’t think your natural hair care routine stopped at natural shampoos and conditioners, did you? Give your hair the extra support it needs all year long with a nutrient-dense organic Argan Oil or ultra-lightweight Pro-Vitamin B5 Smoothing Hair Serum and enhance your hair health and growth with the Rosemary Grow Serum SHOP 100% PURE™ ALL NATURAL, ORGANIC, CRUELTY-FREE AND GLUTEN-FREE SHAMPOOS TODAY FOR A CLEAN HAIR CARE ROUTINE THAT SMELLS AND FEELS AS GOOD AS IT LOOKS. Read More Related blog post: Unlock Your Hair's Potential: Find the Best Natural Shampoo for Every Hair Type

100% PURE™ Natural Body Lotions Experience Ultimate Hydration with 100% PURE™ Natural Body Lotions Do you want silky smooth skin that glows with youthful vibrance? Of course you do, otherwise you wouldn’t be here! What about amazing skin without any of the side effects that often go with body lotions and other similar bath and body products? 100% PURE™ natural body creams and lotions are made with rich butters, hydrating oils, and nutrient-rich vitamins to replenish your skin’s moisture so you can kick itchy, flaky irritated skin to the curb and say hello to a soothing, moisturized glow. Intensive Nourishing Balm for Targeted Hydration Target extreme dry spots on your face and body with an Intensive Moisture Treatment from 100% PURE™. Made with a concentration of rich butters and nourishing oils like calming lavender, Intensive Moisture Treatment will help restore the moisture to your skin to soothe your dry patches for smooth and hydrated skin you love to be in. Revitalizing Body Cream for Youthful Radiance Revitalize your skin and fight off signs of aging with 100% PURE™ nourishing body cream. Energizing green coffee promotes collagen production and blood circulation while potent anti-aging vitamins and nutrient-rich Vitamin C help brighten and tighten for more youthful, radiant skin. Deeply moisturizing cocoa and avocado butters help restore moisture and hydration for relief of your itchy, dry skin. Just to sweeten the deal, Nourishing Body Butter is available in delectable scents of french lavender, vanilla bean, honey almond, coconut, pink grapefruit, blood orange, mangosteen, and eucalyptus, many of the same delicious scents found in our natural body wash. Whipped Body Butter for Deep Moisturization Great for all skin types, our Whipped Body Butter is a thick, creamy, decadent treat to deeply moisturize even the driest of skin. Soothing rose hydrosol and water-rich aloe vera work to restore hydration while blackcurrant oil and ultra-creamy cocoa and avocado butter moisturize and coat the skin with the moisture it craves. This natural body lotion works great all over the body and should be followed up with a natural body sunscreen for extra skin protection. Enjoy Whipped Body Butter in sweet scents of coconut, french lavender, vanilla bean, honey almond, or energizing blood orange, eucalyptus, mangosteen, and pink grapefruit Shop 100% PURE™ for Natural, Hydrating Body Care Embrace the purity and effectiveness of 100% PURE™’s natural body lotions and creams. Formulated for the conscious consumer seeking eco-friendly, cruelty-free, and clean beauty solutions, our products ensure your skin is not only protected but lavishly pampered. SHOP NOW and transform your skin care routine with 100% PURE™’s hydrating, natural body care products. Discover the difference nature makes in nourishing, rejuvenating, and revitalizing your skin for a healthy, glowing complexion. Read More Related blog post: Luxurious Natural Lotions for Daily Skin Moisturization

Accentuate your beautiful eye shape with a natural, vegan, and non-toxic eyeliner from 100% PURE™. Made with nourishing jojoba oil, chamomile butter, and mango seed oil, our natural eyeliner won’t do you wrong like many conventional eyeliners. As a matter of fact, none of our natural skin care products or natural makeup will! Here, you’ll get nothing but the best eye makeup, like natural liners, Fruit Pigmented® Eyeshadows, and ultra-hydrating eye creams to make them pop. The Scary Truth About Conventional Eyeliner If you’re new to the clean beauty scene, you’ve probably taken note of the fact that so many beauty products on the market might make you look good, but aren’t actually all that great for you. Take conventional eyeliner for example. Not only are many riddled with harmful ingredients like formaldehyde, parabens, butylated hydroxyanisole (BHA), and carbon black (you know, like ink toner?), just to name a few. Not only do these potent ingredients dry out your eyes and skin, they can cause you harm! Choose a Natural Eyeliner Eyeliner is an extremely versatile tool to change up your look any day of the week, and with different colors to choose from, anyone with any eye color can find a flattering color to make their eyes pop. So whether you’re a cat-eye queen or smudge-proof princess, we’ve got the non-toxic, vegan, and natural eyeliner you need to achieve the looks you want, without the drying, irritating, and downright yucky ingredients you don’t. Here, you’ll find delectably dark shades of liquid eyeliner pigmented not with ink toner (I mean, really?) but with micronized black tea leaves for deep, dramatic color. Our long-lasting, smudge-proof, and water-resistant Long Last Liquid Natural Eye Liner is the answer to your mid-day workout, caught in a rainstorm prayers, leaving you high and dry in the best way possible. Plus, with hydrating aloe and nourishing cocoa butter, how can you go wrong? If a liquid liner isn’t your forte, don’t fret! Our Creamy Long Last Liner is what dreams are made of (if dreams are made of ultra-moisturizing jojoba and mango seed oils, that is). This long-lasting liner glides on easy-to-define your eyes with a flake-free application. Choose from classic black, rich, dark cocoa, gorgeous royal blue, gleaming pewter, and white for big, bright eyes. How To Apply Eyeliner Applying eyeliner with precision and grace is an art, and with 100% PURE™’s natural, vegan eyeliners, it’s an art you can master effortlessly. Whether you're a fan of bold, dramatic eyes or prefer a subtle, refined look, our range of eyeliners caters to every style. Here’s how to get the perfect line every time: Start With a Clean Base: Ensure your eyelids are clean and dry. Apply a light eyeshadow or primer to create a smooth canvas for the eyeliner. Choose Your Tool: Decide between our Long Last Liquid Natural Eye Liner for a sleek, defined line or our Creamy Long Last Liner for a softer, smudgy look. Each product glides on smoothly, thanks to their nourishing ingredients like jojoba and mango seed oils. Steady Your Hand: Rest your elbow on a flat surface and steady your hand for precise application. If you’re a beginner, try making small dots or dashes along your lash line and then connecting them. Apply With Confidence: For liquid liner, start at the inner corner of your eye and follow the natural curve of your lash line. If using our creamy liner, gently pull your eyelid taut and draw a line as close to your lashes as possible. Remember, practice makes perfect! Finish Your Look: Complete your eye makeup with a sweep of our Fruit Pigmented® Eyeshadows and a touch of our ultra-hydrating eye creams. This will not only set your liner but also make your eyes truly stand out. Clean Up: If you make a mistake, don’t worry. Dip a cotton swab in some makeup remover and gently correct the line. With our non-toxic, natural, and vegan eyeliner, you’ll be on your way to more beautiful, less irritated eyes in no time. SHOP OUR NATURAL EYELINERS TODAY TO GET STARTED! Read More Related blog post: Ultimate Eye Makeup Guide

Lightens Dark Spots + Evens Skin Tone An effective serum for visibly reducing dark spots and age spots, without the use of chemical lighteners or bleaching agents. Evens skin tone with highly effective, safe and natural ingredients like sake, matsutake mushroom, lime, and papaya. This all natural dark spot remover includes hydrating aloe juice and moisturizing, restorative rosehip oil.

There's no shame in needing a refresher on BB cream – or even

Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized Vitamin C Serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum also helps to firm and brighten skin tone, while promoting collagen production. Includes radiance-boosting green apple and grape, plus alpha lipoic acid (ALA) for fighting oxidative damage that can prematurely age or darken the skin.

At 100% PURE, we are committed to formulating cruelty-free and na