As a 2022 Dirty Thinkers’ Choice Awards Winner, our Fruit Pigmented® Ultra Lengthening Mascara is the best lengthening mascara to give your lashes the glow-up they deserve without any irritating dyes or drying additives you don’t. Our natural makeup and natural skincare products won’t do you dirty like conventional products will. With our face makeup, eye makeup, and eyebrow makeup, you’ll get nothing but the best natural, nutrient-rich ingredients designed to replenish your skin and delicate lashes with the nutrients they need to stay strong and look great with every wear. Don’t forget to start and end your day strong with the depuffing, anti-aging power of our eye creams for even more gorgeous eyes. The Truth About Conventional Mascara Mascara has the power to add thickness, length, and enhanced color to your lashes for eye-catching definition, but at what cost? You see, conventional mascaras can do more harm than good, drying out your lashes and flaking off into your eyes for dry, irritated, and red eyes you’re much better off without. Many conventional mascaras are made with unethically sourced mica, parabens, preservatives, and Teflon (fun fact: Teflon doesn’t belong on your delicate lashes!). And that’s not even the worst of it! Many conventional mascara ingredients also include carbon black (you know, like the ink toner you put in your printer), paraffins, coal tar dyes, formaldehyde, aluminum powder ..should we keep going? Why 100% PURE™ Natural Mascaras Are Different Well for starters, we won’t compromise your health to save a buck. Unlike conventional beauty products, 100% PURE™ natural mascaras and beauty products are always cruelty-free and contain ethically sourced ingredients. You can rest assured that the products you get from us aren’t tested on animals and don’t contain ingredients mined by illegal child labor overseas.What’s more, our mascaras come in a variety of gorgeous colors for a flawless smudge, clump, smudge, and flake-free application. You’ll love that each one of your luscious lashes is coated with ultra-conditioning proteins and vitamins, while cocoa, black tea, and berry pigments give your eyes the color-rich they need to pop, and always free from irritating chemicals or preservatives.If your lashes are begging for a boost of volume, the Maracuja Mascara will pleasantly exceed your expectations. This specially formulated blend of maracuja oil, restorative vitamins, and antioxidant-rich pigments is the best mascara for sensitive eyes. Choose from black tea, cocoa, and coffee to create the dark and dreamy natural mascara colors you’ll want all to yourself. How To Apply Mascara Achieving perfectly defined, voluminous lashes is an essential step in any beauty routine, and with 100% PURE™’s natural mascaras, it's easier than ever. Our award-winning Fruit Pigmented® Ultra Lengthening Mascara and Maracuja Mascara are not just about adding drama to your lashes; they're about nourishing them with every application. Here’s your guide to getting those dreamy, natural lashes: Start Fresh: Ensure your lashes are clean and free from any old mascara. Using a gentle, natural makeup remover can help prep your lashes for a fresh application. Curl for Lift: Gently curl your lashes if desired. This step can make a dramatic difference, especially for straight lashes, giving them an upward lift. Apply With Precision: Begin at the base of your lashes. Wiggle the wand gently back and forth, moving upward to the tips. This technique ensures each lash is coated and helps prevent clumps. Build it Up: For a more dramatic look, apply a second coat. Wait a few seconds after the first coat to let it dry slightly, which helps build volume without the mess. Bottom Lashes, Too: Don’t forget your bottom lashes. Use the tip of the wand to lightly stroke the lashes for subtle definition. Clean Up Any Smudges: If you get a little mascara on your eyelid or under your eye, wait for it to dry. Then, you can easily flake it off without smearing. Nourish at Night: Remember, healthy lashes make for the best mascara application. End your day with our depuffing, anti-aging eye creams to keep your lashes and the delicate skin around your eyes in top condition. SHOP 100% PURE™ NATURAL MASCARAS TODAY! Read More Related blog post: The Ultimate Eye Makeup Guide