Accentuate your beautiful eye shape with a natural, vegan, and non-toxic eyeliner from 100% PURE™. Made with nourishing jojoba oil, chamomile butter, and mango seed oil, our natural eyeliner won’t do you wrong like many conventional eyeliners. As a matter of fact, none of our natural skin care products or natural makeup will! Here, you’ll get nothing but the best eye makeup, like natural liners, Fruit Pigmented® Eyeshadows, and ultra-hydrating eye creams to make them pop. The Scary Truth About Conventional Eyeliner If you’re new to the clean beauty scene, you’ve probably taken note of the fact that so many beauty products on the market might make you look good, but aren’t actually all that great for you. Take conventional eyeliner for example. Not only are many riddled with harmful ingredients like formaldehyde, parabens, butylated hydroxyanisole (BHA), and carbon black (you know, like ink toner?), just to name a few. Not only do these potent ingredients dry out your eyes and skin, they can cause you harm! Choose a Natural Eyeliner Eyeliner is an extremely versatile tool to change up your look any day of the week, and with different colors to choose from, anyone with any eye color can find a flattering color to make their eyes pop. So whether you’re a cat-eye queen or smudge-proof princess, we’ve got the non-toxic, vegan, and natural eyeliner you need to achieve the looks you want, without the drying, irritating, and downright yucky ingredients you don’t. Here, you’ll find delectably dark shades of liquid eyeliner pigmented not with ink toner (I mean, really?) but with micronized black tea leaves for deep, dramatic color. Our long-lasting, smudge-proof, and water-resistant Long Last Liquid Natural Eye Liner is the answer to your mid-day workout, caught in a rainstorm prayers, leaving you high and dry in the best way possible. Plus, with hydrating aloe and nourishing cocoa butter, how can you go wrong? If a liquid liner isn’t your forte, don’t fret! Our Creamy Long Last Liner is what dreams are made of (if dreams are made of ultra-moisturizing jojoba and mango seed oils, that is). This long-lasting liner glides on easy-to-define your eyes with a flake-free application. Choose from classic black, rich, dark cocoa, gorgeous royal blue, gleaming pewter, and white for big, bright eyes. How To Apply Eyeliner Applying eyeliner with precision and grace is an art, and with 100% PURE™’s natural, vegan eyeliners, it’s an art you can master effortlessly. Whether you're a fan of bold, dramatic eyes or prefer a subtle, refined look, our range of eyeliners caters to every style. Here’s how to get the perfect line every time: Start With a Clean Base: Ensure your eyelids are clean and dry. Apply a light eyeshadow or primer to create a smooth canvas for the eyeliner. Choose Your Tool: Decide between our Long Last Liquid Natural Eye Liner for a sleek, defined line or our Creamy Long Last Liner for a softer, smudgy look. Each product glides on smoothly, thanks to their nourishing ingredients like jojoba and mango seed oils. Steady Your Hand: Rest your elbow on a flat surface and steady your hand for precise application. If you’re a beginner, try making small dots or dashes along your lash line and then connecting them. Apply With Confidence: For liquid liner, start at the inner corner of your eye and follow the natural curve of your lash line. If using our creamy liner, gently pull your eyelid taut and draw a line as close to your lashes as possible. Remember, practice makes perfect! Finish Your Look: Complete your eye makeup with a sweep of our Fruit Pigmented® Eyeshadows and a touch of our ultra-hydrating eye creams. This will not only set your liner but also make your eyes truly stand out. Clean Up: If you make a mistake, don’t worry. Dip a cotton swab in some makeup remover and gently correct the line. With our non-toxic, natural, and vegan eyeliner, you’ll be on your way to more beautiful, less irritated eyes in no time. SHOP OUR NATURAL EYELINERS TODAY TO GET STARTED! Read More Related blog post: Ultimate Eye Makeup Guide