The global probiotics food & cosmetics market is estimated to be valued at USD 56.6 billion in 2021. It is projected to reach USD 84.5 billion by 2026, recording a CAGR of 8.3% during the forecast period. The increasing demand from developed countries for probiotics-based dietary supplements benefiting human digestion and intestinal health, particularly in the aging population, has been a major driver for the global probiotics food & cosmetics market. Probiotics is exposed to harsh conditions prevailing in the stomach and small intestine after they survive the manufacturing process and degradation with time on the shelf. According to the UK food microbiologist, only a few highly resistant bacteria such as lactobacillus and bifidobacteria can survive stomach acid. The other probiotic bacteria are expected to get destroyed by stomach acid. Mostly, the intolerance level to survive the harsh acidity in the stomach is below pH 2. Generally, the acid is useful in killing harmful bacteria, which might be ingested with food or while drinking, but good bacteria are also killed in the process that is in the form of probiotics. However, the stomach of humans has a mucous lining, which can resist the stomach acid from digesting the food. Download PDF brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=22485898 Specialty stores provide a variety of probiotic dietary supplements under one roof. Such stores target consumers who are extremely health conscious such as sportsperson, senior citizens, children, and women. They are willing to buy food products that can build and boost immunity and strength. One such example of a specialty store is Nutrilite Digestive Probiotic offered by Amway (US). The company has stores in over 100 countries at a global level. General Nutrition Centers, Inc. (US) and the Vitamin Shoppe (US) are some of the examples of probiotics & health supplement specialty stores that offer a wide variety of probiotics with different ingredients, flavors, and forms. According to a survey by Dupont Nutrition & Biosciences, the consumption of probiotic supplements in the US increased by 66% in mid-2020, and the daily usage also continues to increase. Consumers are aware of probiotics for immune support, where digestive health is considered to be the first health benefit and immune health to be the second. The COVID-19 pandemic has been largely acting as a catalyst to bring people into this category in the US. Some of the other factors driving the use of probiotics in food & beverage products consumed in the US include the rise in the number of cases of osteoporosis, obesity, cardiovascular, and other diseases caused by the deficiency of essential micronutrients. Key players in this market include Probi AB (Sweden), Nestlé (Switzerland), ADM (US), Danone (France), DuPont (US), Yakult Honsha (Japan), Kerry (Ireland), BioGaia (Sweden), Esse Skincare (South Africa), and L’Oréal (France).