Have you observed the content inventory of a popular brand closely? They always seem to be ready with content that matters to you! Eventually, the brand earns the customers’ confidence. If you’ve come across such brands, I’m sure you have developed a strong brand affinity. 

That’s the potential of a well-curated content marketing strategy. It is a rhythmic funnel of content creation, publishing, and syncing with the audience.  When you engage the niche with your content, it becomes the backbone of your brand. A sheer content marketing marvel!  

Simplifying Content Marketing 

Content marketing is not limited to creating blogs and media posts. Instead, it involves your niche narrative that syncs with the target audience you’re appealing to. In marketing, we often refer to customer touchpoints and pain points.  

Let’s take you through these briefly.  

How do these two resonate with a good content marketing strategy? For starters, you must stress the touchpoints and pain points in your content. For ages, content marketers have been doing this to get their content clicked!  

Challenges of Creating an Infallible Content Marketing Strategy 

Sure, you are waiting for that HERO tip on content marketing. But wait! Let’s dive into the common mistakes and challenges that content marketers encounter:  

Lack of niche-based Goals and Objectives 

There’s a platter of marketing content that’s created for the sake of creation. When your content is un-tied to business outcomes, it’s hard to imagine that they will bear fruit.  

First, start with the content angle. Are you creating content to generate awareness about your brand/product? Or trying to draw leads through your piece of work! In the same vein, you might be creating content for training customers, connecting with newbies and so on.  

Not able to understand what the target audience wants  

Have you researched your audience before you started writing? If not, your content is already lacking the edge that you could have given it. Around 43% of the content rests upon generic buyer personas.  

Source: Rockcontent 

Companies often invest in content without validating their target audience. So, take time to learn what the average age of your audience is, what their median income is, and how big their families are. If possible, more such perks.  

Consistency Challenges in Your Content’s Way 

Kicking off with hero content is easy. But the real deal pops up when you have to consistently deliver quality articles with different marketing angles and parameters. 

Have you wondered why people falter when they have to be rigid with quality? There might be numerous reasons. But the most common reason is that a lot of priorities compete for resources.  

If you ask the same creator to pen content for a landing page, followed by a product blog, and 2 social media posts in the follow-up, your resource may be confused!  

The result is that the creator churns out a bulk of mediocre content. But you can easily ward off this pressing issue. Create a team dedicated to each niche. Or create a deliverable checklist for each type of content.  

A Step-by-Step Guide for Setting the Right Content Marketing Strategy 

If you want your content marketing strategy to be result-oriented, you need to make some changes now! You need content that drives sales after all!  

#1: Create a Content Strategy with an Audit Policy  

Before launching new content, it is crucial to understand how your existing content is impacting the business. Meanwhile, the best way to do that is a thorough content audit. Find gaps in your content and opportunities to repurpose your content marketing plan.  

Pro Tip: For each content, record strategic data including its publication date, targeted keywords, buyer identity, target buyers, traffic drawn, and engagements forged 

For Example: XXX Offers Their New launch at 50% to College Students  

Here, the touchpoint is “New launch at 50%”, and the pain point is “College Students”