Increasing spread of the use of  e-commerce  technologies has led many countries to take initiatives aimed at quickly taking the necessary measures to organize dealings according to this new pattern of trade patterns that is characterized by rapid growth, comprehensiveness, unity of competition and lack of recognition of geographical borders in commercial dealings.

Among the most prominent indicators of the increasing importance of e-commerce is the steady increase in the volume of e-commerce over the past years. The Internet has enabled individuals and small, medium, as well as large commercial sectors alike to benefit from and practice e-commerce technologies in various forms. The term e-commerce refers to the implementation and completion of marketing, selling and buying operations through electronic means. The Internet is one of the electronic means most used for this purpose.

E-commerce has become fundamental influences in the way economic activities are managed, doing business and related services. Its influence has also extended to the relationships that govern business and consumer sectors. These effects will have far-reaching consequences and implications for legal and regulatory aspects, intellectual property rights, investment protection, and other technical and financial aspects related to e-commerce. In order to ensure the success of any e-commerce project, a number of foundations must be taken into consideration that help make the most of the opportunities offered by e-commerce technologies. The following is a brief summary of these foundations.

The appropriate use of the information

The steady growth of e-commerce has doubled companies' awareness of the need to protect the enormous volume of information they collect and use to increase their financial returns. Although the vastness and magnitude of modern databases along with immediate access to this information threatens the confidentiality of information, this information is still the way to disclose the huge and potential amount of e-commerce operations.

Information has become a valuable commodity that companies of all kinds seek to obtain at high prices because it has also become an important engine for e-commerce. If we want e-commerce to be based on trust, then confidentiality must be one of the most important principles on which this trust is based. The requirement of confidentiality in contracts concluded between companies is often negotiated since the beginning of the contract, provided that this is an integral part of the company's e-commerce operations.

Reliable procedures

- When a company’s operations and procedures are linked to new technologies, this increases the company's level of performance and productivity. It is imperative that the company’s strategy be integrated with the technology used and the company’s operations to achieve the best possible results. If there is no integration between these three elements of the company, then chaos reigns in the company’s operations as work procedures change. When the company fails to connect its main systems or develops its operations in a way that is sufficient to keep pace with the steady growth in an organized manner, this leads to the company losing its credibility. This is of particular importance in the era of e-commerce, which enables companies to conduct their operations worldwide and operate continuously without disruption.

Realistically, every participant in the e-commerce process knows that the systems need constant attention if there is a desire to carry out a certain process in a smooth manner based on trust. On the other hand, the information must also be reliable, so as not to raise doubts about the company's capabilities, and over time, customers and other business partners may be discouraged due to lack of confidence, for example, the web page of a particular company contains incorrect information, especially with regard to products. Or prices. Therefore, bad display of information, failure to update it, or display of incorrect information on web site pages, inevitably leads to customers and business partners losing confidence in the company.

- Reliable technology you can count on

- One of the important pillars of e-commerce practice is that the company's programs and applications support these practices. Meaning that this technology must be reliable and flexible, and if it is not, it will not be trusted by others. It may happen that any company loses its customers due to some problems, such as the inability to access the company's website as a result of using poor programs or hardware. Or if the connection load to its site on the network increases as a result of the increase in unexpected demand for attempts to enter the site, which causes the weakness of the system and reduces the performance or may cause the service to be completely lost. There is no doubt that the company suffers from losses in times of crisis, and this loss can turn into a permanent loss if customers turn into reliable others who provide this service. It is worth noting that whether the loss of confidence came as a result of poor choice of hardware and software used or poor systems or workers, this loss could have a serious impact on the future of e-commerce.