Later, Disney decided to release the film on Disney+ platform. According to an article on Deadline, the CFO of Disney, Christine McCarthy, shared in Citi 2020 Global Technology Conference that Mulan’s release is a result of audiences’ unwillingness to come out from their safe home to theatres. And 40% of the movie’s target audiences are families with young kids.

She denied that it was a strategy to increase the paid subscribers for Disney+, but she said it was a collateral benefit. McCarthy is happy with the movie’s performance, and the collection from the movie so far is still lower than they have expected. In general, the movie could have been called a gross $200 million, but Mulan made only $33.5 million on the weekend, which is impressive for a video on the demand movie release. There are also reports that Pixar, Soul’s upcoming movie, will also skip theatres and end up releasing on Disney+. The other much-awaited films like Wonder Woman 1984 and Black Widow are suffering from continuous delays.

However, the decision to release Mulan as video on demand (VOD) on Disney+ seems to be the right choice. Although it is yet to be seen on which platform the movie will release. I hope you like the article.

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