A lot of time and energy is spent on the importance of lead generation to the  growth of businesses. If you want to increase sales and maintain operational  efficiency, your company needs leads. We just just spoke about the greatest  methods for generating leads. 

But what do you do after you have a plethora of leads? With the best leads,  your work is not done after you have captured them. The key is to care for  them after you have them. When you do this, you move them closer to  becoming paying clients. 

While both lead generation and lead tracking are crucial, many marketers  place too much emphasis on the former. Less than ten percent of the leads  you collect will make an instant purchase with you, according to the available  data. Are you okay with abandoning the remaining 90%? Don't be so gloomy! 

Here are Seven of the Best Lead Nurturing  Techniques. 

Even though there are many lead nurturing tactics to choose from, the  following seven are certain winners for every company. 

Follow up on leads quickly. 

While it's obvious that making follow-up calls straight away is important, few  organizations do it. 

A timely follow-up email or phone call is the best way to convert inbound  leads into sales opportunities, and automated lead management may help  you reach large groups of prospects. Because engaging a lead after they  convert on your website enhances their probability of becoming a sale.

A timely, well-planned call to an incoming lead is more effective than several  calls to establish initial interest. You may use the prospect's browsing history  to learn about the business and the prospect's role. 

Use specialty info. 

A single strategy doesn't work for all lead nurturing. Research  demonstrates that nurturing leads with appropriate content may enhance  performance. 

Get to know each of your target audience's hypothetical consumers first.  Using your personas' interests, aspirations, goals, and marketing triggers,  create unique content for each. 

When you broaden your strategy, marketing automation software that helps  you target ideal consumers by demographics and other factors is vital. 

Multi-channel lead nurturing strategy. 

Traditional ways of nurturing leads involved automated emails to a set of  contacts. 

Marketers like you are looking for technologies that go beyond email  nurturing. Smart marketers may deploy multi-channel lead tracking  techniques using marketing automation. 

To nurture prospects across several channels, firms utilize marketing  automation technologies, email campaigns, social media, sponsored  retargeting, website updates, and direct sales person interaction. There are  many moving elements, therefore sales and marketing must operate  together. 

Sync marketing and sales. 

Lead nurturing and customer retention both benefit from sales and  marketing working together. 

In order for sales and marketing to contribute to lead tracking, it's vital to  identify when prospects should be passed from one department to the other. A sales and marketing SLA should specify the responsibilities, tasks, and  goals of each team (SLA). By creating a SLA, the two divisions may hold 

themselves to the same standards for lead conversion and customer  nurturing. 

Use email to communicate personally. 

As a lead nurturing approach, email marketing remains effective, with  enhanced results from more personalized outbound communications. 41%  of consumers who didn't receive individualized service departed, according  to Accenture. 

Personalize emails to strengthen your lead nurturing approach. When a  person downloads gated content, clicks a link in an email, visits specified  parts of your website, or is highly engaged, you may send them a triggered  email. 

With personalization and behavior-triggered emails, you can deliver  customized marketing at the right time. 

Use lead-scoring methods to score more. 

Lead score ranks leads by their value to a company. Lead scoring is a  component of many marketing automation packages; it awards points for a  website visitor's page visits, form fills, and social shares. 

The score determines which leads should be followed up on immediately and  which should be fostered longer. 

Take note of how you connect with others. 

Studies suggest that prospects have 10 marketing touchpoints from the time  they become aware of your brand until they convert, even if the buyer's  journey for each product and service is different. 

As expected, successful lead nurturing tactics involve content that walks  leads through the purchase process by addressing their questions and  relieving their concerns. If you want to convert more leads into customers,  email isn't the only method. Social media, blog articles, whitepapers,  interactive calculators, and direct mail are all good content types.

Wrapping It Up 

Once you nurture the leads, it is time to track them effectively with tools like  Office24by7. For more details, give us a call on +91 7097171717.