If there’s one sector which is resilient, it’s the travel industry. We can be certain that they will be back in full swing. The trick in the current situation is to reposition yourself and think creatively about what you can do to attract, convert, and retain customers. It can be about bringing health and wellness to the forefront with no-touch technologies like the one found at Chengdu Shuangliu Airport in China. They have kiosks that use facial recognition to help travelers check their flight status and find their gate.

Or, you can streamline your marketing and operational processes with travel portal development. It will help you streamline operations, reevaluate customer service, demonstrate empathy, earn customer trust, and improve inventory and products.

All you have to do is reposition yourself, understand customer needs, and develop a customer-centric portal. This article will guide you through the entire process of travel portal development – covering what, why, and how.

• Introducing the Travel Portal
• Why Travel Portal over Travel Website or Agents
• Approach to Travel Portal Development
• How CRMJetty Can Help You

1. Introducing the Travel Portal

In layman’s terms, a travel portal is an online engine that lets your customers come together and interact for information, bookings, services, and sharing experience. They can book flights, hotels, packages, and other related services, compare prices, seek help, and do a lot more.

Travel portal development is the process of developing that solution for your customers. It includes researching features and technologies, designing prototypes, developing the software, integrating tools, testing the compatibility, and displaying services in users’ preferred way.

Travel agents are adopting this sustainable way. Let us find out why in the below section:

2. Why Travel Portal over Travel Website or Agents

Customer convenience, satisfaction, and retention are the reasons you should go for a travel portal. While your agents can offload some of your customers’ tasks, the options they will be able to provide are limited. Besides, your customers have to visit in-person or call you for their bookings, which they can do anytime with a portal. Plus, they can browse through multiple options and manage their bookings and status themselves anytime with just a few clicks.

Your customers can book through your travel website. However, it is more about the information of your company, packages, and services you offer. A travel portal is customer-centric. It facilitates user experience and demands. The features are built from the customers’ point of view. Take the knowledge base, for example. It provides your customers information about bookings and other information related to it. They can even solve their queries themselves. If I want to know more about the ‘work from home package’, well, I don’t have to contact the customer support. Articles and FAQs related to the topic would be enough.

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