Infelizmente, a Nivea testa em animais e não é cruelty-free (livre de testes em animais). A empresa distribui seus produtos onde testes em animais são requeridos por lei para a venda de cosméticos, um exemplo é o caso da China continental. Para entrar no mercado chinês, as marcas devem assinar um acordo permitindo que as autoridades do país testem a maioria de seus produtos em animais, além de pagarem taxas ao governo para que esses testes ocorram.
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