What is the digital marketing strategy that tracks users across the web? This approach is known as user tracking and cross-device tracking. It is a digital marketing strategy that tracks users across the web, enabling marketers to trace users’ online behavior. Companies can track users’ preferences and interactions irrespective of their device with the help of a digital toolkit. #digitalmarketingstrategy #crossdevicetracking #digitalmarketing https://digitalbrainstech.com/digital-marketing-strategy-tracks-users-across-web/