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Nilay Ankur added blog Other
2021-10-12 10:16:07 - Translate -

Getting Press Coverage: PR Strategies For Your Business
Press coverage and public relations (“PR”) can make or break a fledgling company. Knowing how to court the press, build connections, and get your name out there takes finesse. Concerted PR efforts also take both time and money, and as a start-up, you may be short on both. As a small business entrepreneur, you may not have the resources at your disposal to launch a full-blown...

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Arjun Kapoor added blog Other
2023-02-09 11:06:42 - Translate -

Why brand building and PR should be integral components of annual marketing investments?
The expectations of consumers are changing rapidly and companies are rushing to make a mark by having a powerful presence both online as well as offline. While effective marketing can make people interested in your company, it alone isn't enough to sustain interest from consumers and help build brand loyalty. This is the point where it is that PR (public relations) is a crucial factor. A...

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