At 100% PURE, we are committed to formulating cruelty-free and na

As a 2022 Dirty Thinkers’ Choice Awards Winner, our Fruit Pigmented® Ultra Lengthening Mascara is the best lengthening mascara to give your lashes the glow-up they deserve without any irritating dyes or drying additives you don’t. Our natural makeup and natural skincare products won’t do you dirty like conventional products will. With our face makeup, eye makeup, and eyebrow makeup, you’ll get nothing but the best natural, nutrient-rich ingredients designed to replenish your skin and delicate lashes with the nutrients they need to stay strong and look great with every wear. Don’t forget to start and end your day strong with the depuffing, anti-aging power of our eye creams for even more gorgeous eyes. The Truth About Conventional Mascara Mascara has the power to add thickness, length, and enhanced color to your lashes for eye-catching definition, but at what cost? You see, conventional mascaras can do more harm than good, drying out your lashes and flaking off into your eyes for dry, irritated, and red eyes you’re much better off without. Many conventional mascaras are made with unethically sourced mica, parabens, preservatives, and Teflon (fun fact: Teflon doesn’t belong on your delicate lashes!). And that’s not even the worst of it! Many conventional mascara ingredients also include carbon black (you know, like the ink toner you put in your printer), paraffins, coal tar dyes, formaldehyde, aluminum powder ..should we keep going? Why 100% PURE™ Natural Mascaras Are Different Well for starters, we won’t compromise your health to save a buck. Unlike conventional beauty products, 100% PURE™ natural mascaras and beauty products are always cruelty-free and contain ethically sourced ingredients. You can rest assured that the products you get from us aren’t tested on animals and don’t contain ingredients mined by illegal child labor overseas.What’s more, our mascaras come in a variety of gorgeous colors for a flawless smudge, clump, smudge, and flake-free application. You’ll love that each one of your luscious lashes is coated with ultra-conditioning proteins and vitamins, while cocoa, black tea, and berry pigments give your eyes the color-rich they need to pop, and always free from irritating chemicals or preservatives.If your lashes are begging for a boost of volume, the Maracuja Mascara will pleasantly exceed your expectations. This specially formulated blend of maracuja oil, restorative vitamins, and antioxidant-rich pigments is the best mascara for sensitive eyes. Choose from black tea, cocoa, and coffee to create the dark and dreamy natural mascara colors you’ll want all to yourself. How To Apply Mascara Achieving perfectly defined, voluminous lashes is an essential step in any beauty routine, and with 100% PURE™’s natural mascaras, it's easier than ever. Our award-winning Fruit Pigmented® Ultra Lengthening Mascara and Maracuja Mascara are not just about adding drama to your lashes; they're about nourishing them with every application. Here’s your guide to getting those dreamy, natural lashes: Start Fresh: Ensure your lashes are clean and free from any old mascara. Using a gentle, natural makeup remover can help prep your lashes for a fresh application. Curl for Lift: Gently curl your lashes if desired. This step can make a dramatic difference, especially for straight lashes, giving them an upward lift. Apply With Precision: Begin at the base of your lashes. Wiggle the wand gently back and forth, moving upward to the tips. This technique ensures each lash is coated and helps prevent clumps. Build it Up: For a more dramatic look, apply a second coat. Wait a few seconds after the first coat to let it dry slightly, which helps build volume without the mess. Bottom Lashes, Too: Don’t forget your bottom lashes. Use the tip of the wand to lightly stroke the lashes for subtle definition. Clean Up Any Smudges: If you get a little mascara on your eyelid or under your eye, wait for it to dry. Then, you can easily flake it off without smearing. Nourish at Night: Remember, healthy lashes make for the best mascara application. End your day with our depuffing, anti-aging eye creams to keep your lashes and the delicate skin around your eyes in top condition. SHOP 100% PURE™ NATURAL MASCARAS TODAY! Read More Related blog post: The Ultimate Eye Makeup Guide

At 100% PURE, we are committed to formulating cruelty-free and na

Discover the Beauty of 100% PURE™ Natural Nail Polish Transform your nail care routine with 100% PURE™'s Natural Nail Polish collection. Our commitment to health and beauty shines through in our carefully crafted formulas, designed to enhance your nails without compromising your well-being. Embrace vibrant, long-lasting color with the assurance of clean, safe ingredients. Natural Ingredients for Safe and Stunning Nails Our nail polish collection is free from the top toxic ingredients commonly found in conventional nail polishes. We proudly offer 20-Free nail polish, meaning our products are free from formaldehyde, toluene, dibutyl phthalate (DBP), camphor, parabens, and many more harmful chemicals. Instead, our formulas are enriched with natural ingredients that nourish and protect your nails, ensuring a healthier manicure experience. The Importance of Organic Nail Polish Choosing organic nail polish means opting for a healthier, more environmentally friendly option. Our 20-Free formula ensures that you can enjoy beautiful nails without exposing yourself to harmful chemicals. Plus, our cruelty-free and vegan nail polishes are a testament to our commitment to ethical beauty. Enhance your nail care routine with the pure, vibrant colors of 100% PURE™ natural nail polishes. Embrace a healthier, more beautiful manicure with our clean, safe, and stunning nail polish collection. Maintain Your Healthy Nails Hand Creams for Moisturized Skin: To keep your hands moisturized and your skin soft, try our Hand Lotions. They not only nourish your hands but also complement your manicure. Enhanced Foot Hydration: For your feet, especially after a pedicure, consider our Body Creams. These body creams provide intense hydration, leaving your feet feeling pampered and looking fantastic. Gentle Exfoliation: Maintain soft and smooth skin without affecting your manicure or pedicure by using our exfoliating Body Scrubs. They exfoliate the skin gently, removing dead cells and revealing a radiant complexion while preserving your nail elegance. By incorporating these maintenance tips into your nail care routine, you'll ensure that your manicure and pedicure not only last longer but also stay beautiful and well-nourished. SHOP 100% PURE™ TODAY FOR NATURAL NAIL CARE AND DISCOVER THE DIFFERENCE OF TRULY NATURAL NAIL CARE. Read More

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When you need the best all-natural cosmetics jam-packed with vitamins, minerals, and ethically sourced ingredients, you need 100% PURE™. Rather than robbing your skin of its essential nutrients and hydration, our line of fruit-dyed natural eye and face makeup is made with nourishing ingredients to help promote healthy, hydrated-looking skin while accentuating your natural features. Complete your clean beauty routine and give your all-natural makeup a smooth, stunning surface to work on with our natural skincare products. The Truth About “Natural” We’re going to let you in on a little secret: not all natural makeup is created equal. Cosmetic companies will oftentimes slap the word “natural” to their pretty packaging with little repercussions, selling makeup that isn’t all that great for you. The good news? It’s fairly easy to tell what natural makeup is the real deal and what isn’t; all you need to do is look at the ingredients. Faux-natural cosmetics will often contain parabens, artificial pigments, silicones, PEGs, and talc. Parabens often contain synthetic estrogen compounds which can create hormonal changes in your body. Meanwhile, artificial dyes can be irritating to your skin or eyes, and talc (a key ingredient in blushes and powders) has been found to contain asbestos, a mineral silicate linked to serious respiratory problems! Truly all-natural makeup and cosmetics should never contain harmful ingredients. You can rest assured knowing that when you use 100% PURE™ non-toxic makeup, you’re getting the very best nature has to offer. Natural Cosmetics You Can Trust We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. After moisturizing with a natural face moisturizer, create a bright, hydrated canvas for a long-lasting flawless makeup application with our silicone-free face primer, a must-have for any beauty routine. Next, apply an antioxidant-rich face foundation free from artificial fragrances, and chemical preservatives to create an even complexion. Cover up pesky pimples, age spots, and even tattoos with a nourishing concealer with anti-aging benefits. Accentuating your natural features has never been easier (or cleaner) than with our Fruit Pigmented® makeup, including bronzers, blushes, highlighters, luminizers, and natural eye makeup! While you’re at it, treat your lips to the TLC they deserve with an ultra-hydrating lipstick, gloss, or balm. If you plan on being in the sun, be sure to protect your skin from harmful UVA/UVB rays with natural sunscreen. At the end of a long day, treat yourself to one of our nutrient-rich natural face masks to simply and effectively wash away the day’s dirt and debris. SHOP 100% PURE™ NATURAL COSMETICS TODAY FOR THE TRIED AND TRUE NATURAL INGREDIENTS MAKEUP PRODUCTS YOUR SKIN WILL THANK YOU FOR. Read More Related blog post: 100% PURE Legacy Story: Fruit Pigmented® Makeup

We’ve been around the block, and in our travels, we’ve learned a thing or two about why pure and natural ingredients make all the difference in the hair repair products we use daily. Rather than use harsh stripping chemicals, preservatives, and agitating fragrances that just make things worse, we formulate our natural hair products with hand-picked natural ingredients, ultra-moisturizing oils, and nutrient-dense minerals and vitamins to give your beautiful head of hair the love and nourishment it craves. Here, you’ll find the perfect natural hair care products for your hair type. Natural Shampoos Rejuvenate your scalp and bring life back to your hair with healthy scalp shampoos and natural hair conditioners made from the hands of Mother Earth herself. And while you’re at it, be sure you’re not washing your hair with hot water. Not only will it burn your scalp, but deplete your hair’s natural moisture, and that’s not good. Dry, brittle hair thirsts for the moisture-rich, hydrating power of 100% PURE™ Moisture Drench Shampoo to soothe, moisturize, and restore your hair to its former glory. If your dry, itchy scalp needs some love Burdock & Neem Healthy Scalp Shampoo can help. Not only has it been named from clean beauty boxes and health/lifestyle magazines as a recommended natural hair product for scalp treatment and buildup, but just like the rest of our all-natural and organic shampoos, it's safe to use on colored hair. If you’re looking to add a little pep to your fine hair’s step and restore luminous shine our Kelp & Mint Volumizing Shampoo is your knight in shiny armour, thanks to an invigorating blend of peppermint essential oils, nutrient-rich sea kelp, and provitamin B5. Restore bounce and shine to dull and dingy hair with the help of key ingredients avocado butter, seaweed collaged, and apple cider vinegar found in our Glossing Shampoo. Have years of coloring, curling irons and tight elastics left your hair feeling less than glamorous? If so, 100% PURE™ has a great selection of all-natural, organic, and cruelty-free shampoos for you to consider. The deeply restorative Repair Shampoo or the hair-growth stimulating power of our Grow More Shampoo are both worthy contenders for over-processed and thinning hair. If oily or greasy hair is a common occurrence these days, our Yuzu and Pomelo Glossing Shampoo can help restore the right balance of hydration, cleansing, and shine to your locks. You didn’t think your natural hair care routine stopped at natural shampoos and conditioners, did you? Give your hair the extra support it needs all year long with a nutrient-dense organic Argan Oil or ultra-lightweight Pro-Vitamin B5 Smoothing Hair Serum and enhance your hair health and growth with the Rosemary Grow Serum SHOP 100% PURE™ ALL NATURAL, ORGANIC, CRUELTY-FREE AND GLUTEN-FREE SHAMPOOS TODAY FOR A CLEAN HAIR CARE ROUTINE THAT SMELLS AND FEELS AS GOOD AS IT LOOKS. Read More Related blog post: Unlock Your Hair's Potential: Find the Best Natural Shampoo for Every Hair Type

100% PURE™ has everything you need for a fresh face free from toxic ingredients and harmful chemicals. From our natural makeup to natural skincare products, our line of clean beauty products are jam-packed with the vitamins, nutrients, and ethically sourced minerals your delicate skin needs to feel as healthy as it looks. Shop our line of Fruit Pigmented® tinted moisturizers, foundations, concealers, luminizers, and more to experience the difference 100% PURE™ natural makeup products can make in your beauty routine. Fruit Pigmented® Natural Face Makeup Achieve a gorgeously glowing look by applying your natural face makeup to a clean, smooth surface with 100% PURE™ skincare products. Our natural cleansers, toners, and natural face moisturizers will help wash away the dirt and debris on your skin’s surface, replacing it instead with vitamins and antioxidants to help protect your skin and keep it looking healthy. We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. Take your skin protection a step further by applying a natural sunscreen before you begin your normal makeup routine. When the day is done and you’re ready to take it all off, reset your face with one of our excellent natural face masks! Primer Known as the “unsung hero” of the makeup world, face primer is a must-have for any beauty routine. Not only does it create a hydrated canvas for your makeup application, but can even make your makeup last longer! Unlike conventional face primers, 100% PURE™ face primers are silicone, vegan and cruelty-free primers aimed at promoting softer and smoother skin for flawless makeup application. Tinted Moisturizer Days where you want glowing and healthy-looking skin without going the whole nine yards call for a tinted moisturizer. Through a combination of ultra-hydrating aloe and cucumber juice, our Fruit Pigmented® tinted moisturizer delivers the utmost moisture to your skin for light to medium coverage and a delectably dewy finish for that au naturale look you’ve always wanted. Foundation What if we told you that you could achieve an even complexion and flawless-looking skin with a foundation jam-packed with ultra-hydrating, anti-aging benefits? Well, we can! At 100% PURE™ there’s a natural face foundation for every skin type in the coverage levels and finishes you want in order to achieve your most gorgeous look yet. Free from artificial fragrances, chemical preservatives, and unhealthy toxins commonly found in conventional foundations, our antioxidant-rich Fruit Pigmented® face makeup products are the gluten, vegan and cruelty-free foundations you’ll love. Choose from full coverage water-based foundations, BB creams, matte finishes, powder foundations, and more! Not sure what foundation is right for you? Take our perfect foundation finder quiz to find out! Concealer Don’t just correct dark circles and age spots, help correct them with a natural concealer! Our lightweight natural face makeup concealers are effortlessly blendable and buildable for all skin types to enjoy. When you use our concealers, you’re giving your skin access to potent vitamins, minerals, and antioxidants from ingredients that are good enough to eat, including olives, peaches, apricots, cocoa, pomegranate, raspberry, wild cherry, and more. Bronzers, Blushes, Highlighters & Luminizers Accentuating your natural features has never been more satisfying than with a Fruit Pigmented® palette from 100% PURE™. With our palettes, you’ll enjoy a gemstone highlighter, fruit dyed blush, and three eyeshadows to help you achieve the ultra-flattering look you’ve always dreamed of. Or, shop our individual luminizers, bronzers, and blushes to create your perfect arsenal of clean beauty products! SHOP 100% PURE™ TODAY FOR THE NATURAL FACE MAKEUP YOU WON’T BELIEVE YOU EVER LIVED WITHOUT. Read More Related blog post: Contouring 101: The Complete Guide to Shaping Your Face

With natural makeup from 100% PURE™, you’ll never compromise your skin’s health while accentuating your natural, gorgeous features. From our award-winning, vitamin-rich eye makeup to our stunning natural mascara and eyebrow makeup, our selection of cruelty-free fruit-dyed natural makeup is a healthier choice in clean and natural beauty. What Makes Our Pigmented Eyeshadow Different? Did you know that while more than 1,300 chemicals are banned from cosmetics in Europe, only 11 are banned in the United States? Yep, you read that right. When conventional beauty products use chemicals like formaldehyde, carbon black, benzalkonium chloride, and ethanolamine compounds (just to name a few), it not only leaves the wearer at risk for dry, irritated eyes and skin but possible serious long-term health conditions like organ system toxicity and even cancer. We’ll pass. At 100% PURE™, we’re committed to providing our customers with naturally pigmented eyeshadow and beauty products that benefit your skin while accentuating your features. Made from ingredients like antioxidant-rich black and green teas, avocado, resveratrol, vitamin E, cocoa butter, and a variety of fruits for gorgeous color only mother nature can provide. Our nutrient-dense pigmented eyeshadow delivers a look that’s as beautiful as it is clean. What’s more, all of our natural makeup products are cruelty-free and ethically sourced. Fruit Pigmented® Eyeshadow Products Find the perfect pigmented eyeshadows and palettes in one place when you shop at 100% PURE™. Choose from a gorgeous selection of perfectly pressed eyeshadows from light vanille to dark cacao and every hue in between. Accentuate the eyes and cheeks with a face palette containing a highlighter, blush, and three eye shadows! Your Clean Beauty Routine Starts Here When you adopt a clean beauty routine, you’re not only giving your skin the non-toxic products it needs to thrive but minimizing the demand for cruel, unethical, and downright dangerous beauty products. We carry absolutely everything you need for a clean beauty routine, including a natural skin care routine tool tailored to finding the perfect beauty products to fit your needs. Is dry, sensitive, or acne-prone skin an issue? We can help! Is it time to add anti-aging products to your beauty regimen? We can help with that, too! From our Fruit Pigmented® eyeshadow and makeup to the hair & body and skincare, 100% PURE™ is your one-stop shop for all things clean beauty. SHOP 100% PURE™ TODAY FOR THE CLEAN BEAUTY PRODUCTS YOUR SKIN WILL THANK YOU FOR. Read More

Using green tea for health is nothing new – but what about green