Go beyond Acquisition –deepen relationships with the customers you already have!
Every Brand loves a new customer. Take a look at how most marketing budgets are utilized. Source: Gartner CMO Spend Survey 2020 Less than 9% of marketing budgets is allocated for marketing to existing customers (percentage of budget spent on Email Marketing in the above graph). The growth of Facebook and Google (the big daddy channels for acquiring new customers or for generating leads)over...
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