Mezcal Market Influencers: How Social Media and Celebrities Are Shaping the Beverage Landscape Worldwide
In recent years, mezcal has emerged as one of the most exciting trends in the global beverage industry. Originally an artisanal product from Mexico, this agave-based spirit has found a strong and diverse audience, reaching new heights in both popularity and sales. Central to its recent growth has been the influence of market influencers—individuals or organizations who shape public...
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