Ethnographic Research Methods in Medical Market Research

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2024-10-31 17:30:44 - Translate -

Introduction In the ever-evolving landscape of medical market research, understanding the behaviors, needs, and preferences of healthcare consumers is paramount. Traditional research methods like surveys and focus groups often provide valuable insights but can fall short in capturing the intricate nuances of real-life behaviors and motivations. This is where ethnographic research methods come...

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