5 Key Drawbacks of Using Focus Groups in Research

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2024-10-22 12:13:13 - Translate -

Focus groups have long been a staple in qualitative research, offering a platform for gathering insights directly from consumers in a group setting. However, while they can be highly effective in certain scenarios, they also come with significant limitations and disadvantages. This blog explores five major drawbacks of focus groups in research, providing an in-depth analysis that aims to help...

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