ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, a forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men's clothing. The Isaia man is like Naples. He knows how to go beyond shared definitions and stereotypical clichés. Passionate, sophisticated, irreverent, eclectic and elegant, style for him is a matter of instinct. Dynamic, classic, contemporary, and ever-changing, he is always searching for his own style. He believes in uniqueness and his clothing expresses the most harmonious, simple and natural representation of his personality. His spontaneous, magnetic and natural elegance is tailor-made around his individuality. Isaia's history and success are based on the concept of made in Naples, a value meant both as Neapolitan tailoring tradition and as exclusive product knowledge esteemed around the world. The brand's success is due to its ability to reinterpret the concept of history and to combine tradition with innovation, the sartorial culture of needle and thread with cutting-edge technologies, while constantly innovating its style.