How do OTT Advertising Platforms work for advertisers to reach their consumers? Over-the-top (OTT advertising) media refers to streaming media services that are made available to viewers directly over the internet. OTT advertising provides significantly more transparency as to who is watching the given content than traditional TV consumption measurements, which were dependent on large sample sizes and extrapolating perceived data. More information: https://tananet.net/how-do-ott-advertising-platforms-work-for-advertisers-to-reach-their-consumers/