Today, in the digital world, one cannot emphasise enough the role of search engine optimisation, commonly referred to as SEO. In the endeavour to reach out to an audience across the world, many businesses forget the magic behind something called local SEO services in London. Businesses intending to serve a specific geographic area will find local SEO an essential strategy to attract more customers around and simply outshine their local competitors. This blog will outline the very basics of local SEO services by pointing out the benefits and discussing trends in 2024 that one business must consider.