Why Quality and Optimization Matter - Illumination Consulting In the competitive world of online retail, having an e-commerce website is essential, but not all websites are created equal. The quality and optimization of an e-commerce site play a crucial role in its ability to generate sales and retain customers. Websites that lack detail, are poorly designed, or are not optimized for performance often struggle to attract and convert visitors. To read full blog , visit at - https://illuminationconsulting.com/why-quality-and-optimization-matter/