Unlocking Media Buying and Planning Efficiency with Procurement Insights
The media buying and planning category is projected to witness growth at a CAGR of 5.2% from 2023 to 2030. In 2022, North America dominated the global category and held a share of 38% of the global market. Growth in this region is attributed to a high concentration of network agencies, centralized contracts, extensive geographical presence, and high technological adoption. In...
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