Especially in today’s competitive market where the difference of a second can make the difference between your company’s success and failure, it is essential that your company’s message is as clear and concise as possible. Arguably, one of the most effective instruments that you have at your disposal is the press release, which will help you to convey any news to the public. But that’s not all; even if you manage to write an engaging press release that tells both halves of the story, you will still need an adequate distribution plan for your release. This is where the leading …