Video is the #1 content-type used by businesses. In every stage of the buyer's journey, brands are incorporating video content. Digital buyers watch videos to learn about the products before making a purchase. A product demo video is a great way to explain the intent of the product. Brands have started using product videos, to educate customers about the product highlights, its features and benefits. 84% of people say that they have been convinced to buy a product or service by watching a video and 95% of video marketers plan to increase or maintain their spend on video in 2021. Need help creating videos for your business? Reach out to us - https://boardgamegeek.com/user/ambc