When tech glitches threaten your brand perception

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2024-06-14 07:00:30 - Translate -

Hardly a week goes by without news of a ‘technical issue’ or outage. Sainsbury’s, Marks & Spencer and Tesco Bank are just some of the well-known brands that have experienced tech meltdowns in recent weeks. We’ve come to expect IT crashes as a part of life, but if handled poorly, they can snowball into a major crisis, tarnishing a company’s reputation, eroding...

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