Account-Based Marketing: A Strategic Approach to B2B Success

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2024-06-03 16:43:53 - Translate -

Account-Based Marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. ABM involves targeting a set of high-value accounts, and then creating personalized marketing campaigns designed to resonate with each account's specific needs and challenges. This approach contrasts sharply with traditional marketing...

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