The Rise of Advertising Services Procurement Intelligence: A Game...

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2024-04-30 06:55:34 - Translate -

The Rise of Advertising Services Procurement Intelligence: A Game Changer

The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030. In 2022, North America accounted for 36% of the overall share followed by Europe and APAC. The increasing demand for short content and video ads, the increasing internet penetration, and the growing number of smartphone users are driving the growth of this category. For instance, in 2022, there...

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