What Are Backlink In SEO? Backlinks, also referred to as inbound links or incoming links, are links that are received by your website from another website. These backlinks are crucial in SEO as they play a significant role in improving your website's ranking. The quality and quantity of backlinks are key factors that determine the authority of a website and instill confidence in users. When a website acquires more backlinks, search engines interpret it as a signal of valuable content. Having quality backlinks makes it easier for your website to rank higher in search results. Backlinks rank among the top three factors evaluated by Google. https://kalpavrikshaacademy.in/what-is-backlink/