https://www.maximizemarketresearch.com/market-report/global-video-live-streaming-solutions-market-industry-analysis-and-forecast-2026/42433/ Video live streaming is used to transmit live footage over the internet to reach the active target audience. Currently, social media has expanded the reach of live streaming to Facebook, Twitter, and Instagram, which is making the live broadcast a key element of social media marketing. As per the study, the market is witnessing remarkable growth and transformation. This is attributed to the increasing technological advancements, changing consumer behaviours, and the increasing demand for real-time content delivery. The market also experienced increase in demand during the lockdowns. The COVID-19 pandemic accelerated the adoption of live streaming for many purposes such as remote work, virtual events and online education.