Visa's Innovative Move: Collaborating with SmartMedia for Web3 Loyalty Rewards
Payments giant Visa has launched a web3 loyalty reward system it says can boost customer engagement.  The move will give customers digital wallets that are used to collect tokenized tickets, loyalty coins, digital collectibles and other perks from brands which can then be applied to virtual and physical experiences, according to company statements.  Users of the platform don't have to...
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