GTM Server Side Tagging: What It is & How It Works Since its debut in 2016, Google Tag Manager (GTM) has significantly improved the landscape of online tracking. Businesses now don't necessarily require a robust in-house developer team or intricate coding skills to effectively monitor user interactions on their websites. However, the dynamic nature of online advertising has brought about a wave of policies and regulations concerning user data privacy in recent years. With restrictions on third-party cookies, businesses are actively seeking alternative solutions, leading to the introduction of GTM server-side. In today's blog post, we will delve into the significance of GTM server-side and provide a comprehensive guide on its setup. Let's jump right in! Read more here: https://nestscale.com/blog/google-tag-manager-server-side-tagging.html #severside #gtm #tagging