Server Side Tracking: Guide to Embrace the Cookieless Future If you've been keeping an eye on things, you've probably observed some notable changes in how businesses collect and handle user data in recent times. The journey started with the introduction of iOS 14's app transparency policy, and more recently, Google's announcement about phasing out third-party cookies. It's evident that there's a growing number of policies and regulations aiming to protect user data privacy. With the impending end of third-party cookies, marketers are actively seeking alternatives to this once-convenient data source. Many have already shifted to server-side tracking, relying on first-party data. So, what exactly is server-side tracking, and how can it assist us in navigating the increasingly stringent regulations on data collection? All the answers await you in this blog post. Let's jump right in! Read more here: https://nestscale.com/blog/server-side-tracking.html #tracking #severside