Personalization in Retail: The Real Benefits https://www.businesstomark.com/the-age-of-personalization-a-comprehensive-guide-to-personalization-strategies-in-retail/ Retail personalization goes beyond simply using the customer's first name when sending an email. It involves utilizing data and insights to deliver specialized products, specialized advice, and a seamless shopping experience both online and offline. It's important to be contextually appropriate at each point in the consumer experience. #Personalizationinretail