Segmentation Strategies for Targeted SMS Marketing in UAE

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2023-05-31 07:10:20 - Translate -

In today's digital age, SMS marketing has become an integral part of the marketing mix for businesses in the UAE. With a high mobile penetration rate and the preference of consumers for mobile communication, SMS marketing presents a powerful tool to engage with the target audience effectively. However, to maximize the impact of SMS marketing campaigns, businesses need to adopt segmentation...

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