Emotion In Market Research

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2023-02-20 05:02:55 - Translate -

Even though emotions are not necessarily logical or rational, they can have a heavy influence on customer actions, with respect to the brands, products or services they choose. Positive emotions during different stages of the customer journey can impact future experiences with your brand, often improving loyalty, retention and advocacy. Emotions are no joke, after all! However, even if...

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