The significance of Behavioral Segmentation in the Gaming Industry These are the four primary types of segmentation in Gaming: Demographic, Geographic, Psychographic, and Behavioural. Although every one of the above types has its purpose and benefits, behavioral segmentation is paramount for the gaming industry. Focus on it to identify your high-value prospects. Behavioral segmentation helps you segment your players based on their actions or behaviors. Monitor your players' actions inside the gaming app/ site. Learn from your users' behavior to offer optimized experiences. Segmentation is highly effective, and its use cases are endless. https://www.optikpi.com/customer-segmentation-for-gaming-operators