Branding always plays a vital role in business. In this world of technology, it has become more important than ever before. We have a misconception that branding is only about preaching visual identity, name, logo, designs, patterns, etc. According to Tom Goodwin, a leading figure in the Digital Transformation space, “brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in people’s minds. Read more: https://medium.com/@jashpreetkaur999/why-branding-is-important-for-business-84a72510838f . . #Brand #Business #Marketing #Branding #Technology #WhyShy