THE IMPORTANCE OF HAVING INTEGRATED MARKETING COMMUNICATIONS To embrace holistic marketing, integrated marketing opposes the silo concept and breaks down barriers between departments. Integrated marketing tries to bring together all parts of marketing communication, such as advertising, sales promotion, public relations, and social media, by using a variety of tactics, methods, and strategies, channels, and activities, so that they all work together as a unified and seamless experience for consumers to interact with the brand/enterprise. Click here to kno more: https://writeupcafe.com/the-importance-of-having-integrated-marketing-communications/