THE IMPORTANCE OF HAVING INTEGRATED MARKETING COMMUNICATIONS

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2022-01-12 15:05:24 - Translate -

To embrace holistic marketing, integrated marketing opposes the silo concept and breaks down barriers between departments. Integrated marketing aims to tie together all aspects of marketing communication, such as advertising, sales promotion, public relations, and social media, through a range of methods and strategies, so that customers may connect with the brand/enterprise in a cohesive and...

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