Getting Press Coverage: PR Strategies For Your Business
Press coverage and public relations (“PR”) can make or break a fledgling company. Knowing how to court the press, build connections, and get your name out there takes finesse. Concerted PR efforts also take both time and money, and as a start-up, you may be short on both. As a small business entrepreneur, you may not have the resources at your disposal to launch a full-blown...
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