Martech News

Martech News added blog Industry
2025-05-08 14:04:50 - Translate -

Extended Reality in 2025: Powering the Metaverse Vision
As the boundary between the real and virtual worlds becomes increasingly fluid, Extended Reality in 2025 is evolving into one of the most disruptive and immersive technologies of our time. The term "Extended Reality" or XR, which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), is rapidly gaining ground as enterprises and consumers alike tap into its vast...

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Martech News added blog Other
2025-04-30 09:28:23 - Translate -

Are Healthcare Workers Truly Safe on the Job?
Observed annually on April 28, the World Day for Safety and Health at Work emphasizes the importance of creating safe, healthy, and dignified working environments. While progress has been made across many sectors, the healthcare industry continues to face persistent safety gaps. Ironically, those entrusted with saving lives often work under conditions that jeopardize their own health and...

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Martech News added blog Other
2025-04-30 09:27:29 - Translate -

Earth Day and the Importance of ESG: A Path to Corporate Sustainability
Each year, Earth Day encourages companies to reflect on their role in environmental stewardship. But in 2025, it raises a tougher question: Are corporate Earth Day initiatives truly advancing ESG goals—or are they performative gestures that obscure a lack of real progress? For today’s business leaders, ESG (Environmental, Social, and Governance) is no longer about optics. It's a...

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Martech News added blog News
2025-04-28 08:58:21 - Translate -

AITech Interview with Justin Borgman, Co-founder and CEO at Starburst
To start, Justin, can you share a bit about your journey as a software engineer and how those early experiences influenced your path to founding Starburst? My background as a software engineer gave me firsthand insight into the complexities of building technology that solves real-world problems. Early in my career, I founded Hadapt, which introduced “SQL on Hadoop,” transforming...

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Martech News added blog Other
2025-04-28 08:57:53 - Translate -

What is Data Integration
In today's competitive business landscape, access to accurate and up-to-date information is vital. But how can integrating real-time data enhance a business’s performance? Businesses now compete based on their ability to quickly extract valuable insights from their data. These insights fuel the creation of products, services, and experiences. Customers decide whether to purchase from you...

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Martech News added blog Other
2025-04-24 09:16:49 - Translate -

Transforming Medicine: Advancing Research with Decentralized Data
Medical research is rapidly evolving, particularly as it confronts challenges like data scarcity and the handling of personal data which are hindering progress in critical areas such as cancer research and precision medicine. Advances in decentralized data storage and artificial intelligence (AI) offer opportunities to reshape this landscape. By facilitating ethical, secure, and scalable data...

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Martech News added blog Other
2025-04-24 09:15:58 - Translate -

Small Steps Big Impact, Celebrating Earth Day Through Everyday Change
As we approach Earth Day 2025, a new question arises: Are sweeping corporate sustainability initiatives sufficient, or does lasting change truly begin with individual action? This year, leaders in the C-suite are confronting a critical insight—headline-grabbing commitments alone won’t drive transformation. The future of sustainability leadership depends on embedding eco-conscious...

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Martech News added blog News
2025-04-18 09:13:00 - Translate -

Lakehouses, AI and the Catalog Wars – Four Key Trends to Watch
The significant pressures artificial intelligence (AI) has placed on data architectures to be more efficient has led to the rise of data lakehouse architectures, which decouple the storage and tracking of data from how it is accessed and processed. The essence of this approach lies in storing datasets within a data lake, utilizing open table formats such as Apache Iceberg, Delta Lake, or Apache...

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Martech News added blog Other
2025-04-18 09:12:30 - Translate -

The Most Influential AI Agents of 2025
Influence is no longer a human-only trait. By 2025, AI agents—agile, self-learning, and autonomous—are evolving beyond digital assistants into digital strategists. While many still see them as support tools, today’s most influential AI agents are driving decisions, shaping workflows, and even impacting corporate governance. Beyond the Assistant Role For years, AI agents...

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Martech News added blog News
2025-04-16 08:56:03 - Translate -

AITech Interview with Cédric Chéreau, Managing Director at EagleAI
Cédric, with your extensive experience in retail analytics, can you share what initially drew you to the world of predictive AI and retail marketing? I spent the bulk of my career in data analytics for the retail sector, and as machine learning and AI models began to proliferate, it was a natural progression for me to immerse myself in those possibilities. The work we’re doing now...

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