The professional social network LinkedIn is a perfect medium for advertising. LinkedIn Ads is a solution to consider for promoting your business. But for this advertising to be effective, it is above all necessary to adopt good practices . We tell you everything (and we support you), to boost the performance of your business.

What is LinkedIn Ads?

This is a B2B advertisement unlike the Facebook advertisement which is more generally a B2C advertisement. Here, the target is different, the message will necessarily be. Today LinkedIn has more than 670,000 registered professionals, it is an ideal place to promote your products and services and develop your clientele .

The objectives of such an advertising campaign

These objectives can be multiple. And they must be defined upstream so that the message sent corresponds to your campaign . 

With an advertisement on LinkedIn, you can:

• add value to a product;
• sell a service;
• gain notoriety;
• increase your traffic;
• create commitment;
• recruit.

Targeting with LinkedIn

The interest of LinkedIn Ads lies in its ability to target the audience. However, as we know, targeting is the sinews of war in advertising if you want to control your budget and engage your audience.

Targeting can be done according to different criteria such as:

• geographic area;
• the area of ​​the activity ;
• age and sex;
• professional experience ;
• the level of education;
• areas of interest;
• function ;
• etc.

The budget to promote your activity

It is possible on LinkedIn to set your daily or global budget, schedule a campaign and manage the amount of your bids. The budget to be expected is therefore extremely variable depending on the objective of your advertising with LinkedIn Ads and the various parameters thereof.

The format of an advertisement on this professional social network

On this professional social network, it is possible to vary the format of the advertisements, namely:

• simple image;
• carousel with at least two images;
• video ;
• text;
• dynamic advertising automatically personalized according to prospects.

Who benefits from advertising on LinkedIn Ads?

Advertising on LinkedIn is particularly aimed at professionals wishing to reach out to other professionals to recruit, increase their traffic, their followers or their conversion.

Among the sectors that particularly appreciate LinkedIn Ads, we find software publishers, service companies and companies in the field of e-health . It is obvious that the advertising medium must be adapted to the target.

The software companies can consider to conquer the enterprise market with software capable of revolutionizing the lives of professionals . LinkedIn allows them to gain notoriety and promote their products to attract an increasingly large and potentially loyal target who has every interest in subscribing in parallel to maintenance services in particular. Their target are CFOs, CIOs, CEOs, and it is precisely the company's players who are present on LinkedIn.

Why then go to canvassing the old fashioned way when it is now possible to reach all these decision-makers with one and the same publicity?

Best practices for successful advertising on LinkedIn

Starting a LinkedIn Ads campaign is not enough. To be successful, it is necessary to carry out certain specific actions and above all, to analyze the feedback from your campaigns. Ultimately, you must convert or increase your audience while controlling costs.

Rotate the visuals

As mentioned earlier, there are different ad formats on LinkedIn Ads. As is the case when you plan to advertise online via Google Ads or Facebook Ads for example, A / B testing is required. We invite you to vary the formats to determine which one engages the most. As soon as you use the visuals, again test to find out which ones are the most attractive and the most engaging.

These actions may at first glance seem time consuming. However, this is the key to success in optimizing the costs of your digital marketing strategy . 

Use videos

Video is an attractive advertising format that can be shared very well . These two arguments are sufficient to understand that this format is to be preferred. Of course, the quality must be there. A poorly thought-out video could do you a disservice, turn to the experts if you don't have the in-house skills to make impactful videos for LinkedIn Ads.

Use Lead Gen Forms

It is a very powerful tool for collecting data and generating leads. By automating the completion of forms, LinkedIn offers a relevant solution that improves the user experience and allows you to obtain valuable information for your digital strategy. 

Follow up monthly

As we mentioned, no marketing action can be successful without analysis. Easily track your LinkedIn advertising campaign. Start by using LinkedIn tools that allow you to:

• know how your ad has engaged the audience to do the action you want them to do;
• better understand the profile of the people who have interacted with your advertisements;
• compare different advertisements to determine which ones are most relevant.

Monthly monitoring allows you to optimize the content of your advertising on LinkedIn, but also to better target your audience to control costs.

Do you fully understand the value of advertising on LinkedIn but are not sure that you have mastered all aspects of it? OnlineMediaTrend helps you achieve your goals by integrating LinkedIn Ads into your overall digital marketing strategy.