One of the world’s popular music streaming platforms, that provides a personalized in-app experience through the biggest audio repository of music has been none other than Spotify! 

Right! Let’s get started! 

We all know that the minimum hours spent on listening to Spotify on a monthly basis would stand about 25 hours.  Here the reason for its highest engagement would support the type of audio content that is being consumed by the end-user.

Certainly, through varied custom creations of browsing playlists via Spotify has made a huge impact in expanding its customer reach all over the world. 

When it comes to delivering audio content, Spotify allows content creators to make sure they canvas their own curated playlists. With the assistance of the freemium model available in Spotify now you could also build your own best music streaming service & provide uninterrupted high-quality on-air recordings.

Challenges of Creating an App Like Spotify

Licensing - Music streaming services are a legal way to listen to music which involves royalties payable to digital rights holders. You statutorily need a public performance license to stream a song which is issued by performing rights organizations that collect and distribute royalties for songwriters and publishers. Licensing often constitutes the bulk of expenses in developing an audio streaming app.

Personalization - Creating a unique interface that appeals to the user while differentiating from existing streaming services is where most platforms fall short. Spotify personalized playlists for listeners which enabled more artists and songs to be put on each one, since they won’t all appear for everyone.

Accurate recommendations - Providing recommendations that matched a user’s preferences is what builds engagement on a music streaming app. Collecting and analyzing data about a user’s musical preferences is the base of customizing a streaming platform. A strong technology core in the form of collaborative filtering to make accurate recommendations by Spotify.

Online and offline access - Listeners prefer a choice to stream online and offline. Offline access lets them enjoy their favorite track or songs without depending on an internet connection when they have run out of data or are too far from an internet source. Online access provides dynamic access to the latest content at the listener’s ease.

Monetization - Any business must have a well-defined revenue plan. Building a music streaming platform must be backed by a sustainable monetization plan that can be ad-based or subscription based. You can also combine both models and create a customized strategy that ensures users’ retention and loyalty.

Introducing VPlayed, one such customizable audio streaming platform that has been developed with a decade of market research invested in the particulars of music streaming. This effort stands out and makes Vplayed one of a kind, making the products they build a certified success strategy.

Source: Create music streaming app