When we are referring to technical SEO, it’s the behind-the-scenes work that essentially is like the spine of your website. Holding everything into place and places an obvious and crucial role in ensuring your website is both visible, accessible and optimal for search engines and Google to crawl. It involved optimising the technical aspects of your website to improve its search engine rankings and user experience. It involves optimising the technical aspects of your website to improve its search engine rankings and user experience.

As Google continues to set the standard and evolve with what they want to reward with better ranking is a continuous guessing game, but there are some common and obvious rewarding systems that can be done by everyone on their off-page SEO. We will be discussing some of the SEO technical elements that every website needs to prioritise to improve its search engine results.

Key Elements of Technical SEO

Website Speed

A fast-loading website is not only essential for a user perspective but also for SEO. Optimise your images, minify code and leverage browser caching to improve website speed, overall improve your user experience and look better to Google.

Mobile Friendliness

You want your website to be applicable on multiple devices but mainly mobile and desktop. This is especially important if you have users that would primarily go on their phones, such as e-commerce websites.

Ensure that your website is both responsive and easy to navigate on smaller screens.

XML Sitemaps

An XML sitemap provides search engines with a detailed overview of your website's structure and content. This is a benefit to your website rankings, as it’s much easier to crawl, index and therefore be deemed more qualified for specific search results. Create and submit an XML sitemap to help search engines do these functions more efficiently.

Schema Markup 

Also known as structure data, this is a form of code that search engines can read to help them further understand more about your website. For example, an insurance agency can have a local business or an insurance agency schema on the back end, which allows search engines to further understand the content to establish that you are qualified for related insurance search terms.

URL Structure

This is extremely important for the user experience; having an easy and memorable URL will make it so much easier for people to remember and come back directly to your website, which is exactly what you want.

Final Thoughts

By focusing on technical SEO alongside other forms, you will be able to present yourself to search engines as a qualified, professional and helpful website to users. Fostering a strong foundation is key for any and every kind of website; therefore, take the necessary means to improve the technical SEO elements, whether it be through in-house or out-of-house SEO Manchester. You can rely on these agencies to not only know a huge amount of information on technical SEO, such as what works and what does not but they are able to create a long-term strategy to ensure when search results rank well they stay that way.